Upstart Bookmaker 21Bet Nets 15,000 Customers in First Month

Apr 25, 2016, 10:30 ET from Round Robin Consultancy

LONDON, April 25, 2016 /PRNewswire/ --

21Bet Casino Launch is Also Imminent 

Online bookmaker, 21Bet, has signed up over 15,000 customers in its first month in business as it bids to establish a foothold in the UK online betting sector.  The company, which launched at the beginning of March, is now preparing for the imminent launch of 21Bet Casino.

Run by a team of sports fans and betting industry professionals, 21Bet is all about doing things better and the rebranded site, based on the FSB Technology platform, is clearly proving a hit with customers.  Having scored a clutch of new customers during the Cheltenham Festival, the 21Bet team is now looking forward to the Premier League run-in, Royal Ascot and Euro 2016 as it bids to build on its early success.

"We said when we launched that we saw a clear opportunity for a no-nonsense betting proposition in the UK and our first month figures really bear this out," said Richard Hogg, 21Bet CEO. "Everything about the site, from the design to the bets on offer, is about simplicity and fun. We do have special offers, sports news and insight, but the core of the sight is all about good old-fashioned betting."

One innovation offered by 21Bet is the 'Pick Your Promo' feature, which gives members the chance to submit their own ideas for betting offers and promotions. The idea can be a straightforward offer or something specific to a high-profile sporting event. One submission will be selected each month and the winner will receive a £25 free bet.

Final preparations are now underway for the launch of 21Bet Casino. This is also based on the FSB Technology platform and will feature games from the MicroGaming and Realistic Games stables.

Richard added: "We worked hard to create the 21Bet site and brand, based on our own experience in the industry and the feedback of our customers. It's all about delivering a product that works for everyone from seasoned punters to curious first-timers. There's a lot more to come, but so far we feel we've made a pretty good start."

To check out 21Bet for yourself, visit: www.21bet.co.uk.

SOURCE Round Robin Consultancy