Upstart Network Uses Instant Digital Incentives to Boost Their Marketo Campaign

Jul 28, 2015, 16:11 ET from Tango Card

SEATTLE, July 28, 2015 /PRNewswire/ -- Delivering incentives in modern smart marketing programs has long been troublesome. Tracking the rewards, inventorying the items, and fulfilling the reward to the end-user all add up to hours of manual work. Today, Tango Card announces a way to change all that: they have an easy-to-use integration for Marketo to deliver instant digital incentives within smart campaigns. Early adopters like Upstart Network are using Tango Card's integration to send e-gift cards for actions taken in their smart marketing campaigns. Now the incentives, e-gift cards, are automatically fulfilled via a webhook to Tango Card's RaaS® (Rewards as a Service) API.

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Upstart Network offers loans to consumers based on education and work history, in addition to merely looking at a credit score. They use e-gift cards when they run promotion aimed at incentivizing completion of loan applications. With the Tango Card for Marketo webhook, they can deliver the incentives hands free. "It's easy to procrastinate when it comes to making financial decisions. We find that promotions and incentives encourage people to be proactive and feel excited about taking steps towards improving their financial health," said Jeff Keltner, Head of Growth at Upstart Network.

Another large internet company is asking their prospective customers for a 'chat over coffee,' and delivering a $5 Starbucks Card eGift when they agree to meet. Matching an incentive to a desired behavior in real time creates a really impactful experience.

Tango Card's promise to businesses is to make delivering incentives easy and impactful. "We can help businesses deliver more impactful incentives by developing and maintaining easy-to-use and reliable technologies for delivering rewards when and where businesses need them. The Marketo integration for marketing campaigns will help businesses of all sizes achieve real and meaningful results," said Elliott White, Director of Business Development at Tango Card.

Check out the Tango Card for Marketo webhook.

About Upstart

Founded by ex-Googlers, Upstart goes beyond the FICO score to finance people based on signals of their potential, including schools attended, area of study, academic performance, and work history. Their proprietary underwriting model identifies high quality borrowers despite limited credit and employment experience. Funds can be used for almost anything, including starting a business, paying for a coding bootcamp, eliminating student debt or paying off credit cards.

About Tango Card

Tango Card, a private Seattle based company, is the go-to partner for digital rewards and incentives.  Tango Card combines easy-to-use technology, a desirable reward catalog, and expert support to deliver reward solutions with impact. Rewards sent by Tango Card are used every day by businesses to drive positive results in employee rewards programs, wellness programs, customer acquisition & loyalty programs, research incentives, and modern payment disbursements.

Contact info:
Scotty Greenburg
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SOURCE Tango Card