UrFriendCharles.com Launches as the Largest Platform for Black-Owned Spirits

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Apr 25, 2025, 08:31 ET

First-of-its-kind e-commerce platform makes it easy to discover and support Black-owned liquor, wine, and non-alcoholic brands—shipping to 44 states.

ALEXANDRIA, Va., April 25, 2025 /PRNewswire/ -- Today marks the official launch of UrFriendCharles.com, a groundbreaking e-commerce platform dedicated exclusively to Black-owned spirits. With over 150 products at launch and plans to add 100 more by year's end, the site offers a curated experience for consumers who want to diversify their shelves while supporting underrepresented founders.

Founded by content creator and advocate Charles Everett, UrFriendCharles solves a common frustration: "People want to buy Black — they just don't know where to start."

Less than 2% of the liquor industry is Black-owned. I built UrFriendCharles.com to help people vote with their dollar and discover small brands-not just whatever a celebrity says is hot. Support the dope ones that don't always make it to your local shelves. Launching April 25.

As a content creator, the #1 question in my DMs was: "Where can I find that?" So I made it my mission and built UrFriendCharles.com-the largest platform to discover and buy Black-owned spirits. It's been a labor of love, and it all goes live April 25

"Walk into a liquor store and you're looking at hundreds, sometimes thousands of bottles. Even seasoned drinkers might only recognize a handful of names. That makes it hard for smaller brands — especially Black-owned ones — to stand out says Everett. "Many of these brands don't have celebrity deals or big budgets, but they're making incredible products. UrFriendCharles gives them a spotlight — and gives shoppers an easy way to vote with their dollars."

Why It Matters

Black founders own less than 2% of spirits brands, despite shaping global drink culture. UrFriendCharles bridges the gap with:

Nationwide Access – Ships to 44 states
AI-Powered Matchmaking – Chat with Lil Charles, the platform's AI chatbot, to find Black-owned alternatives to your go-to favorites
Discover by Identity – Filter by HBCU grad, Divine 9, women-owned, LGBTQ+, veteran, Caribbean/African founders, and more
Beyond Online Shopping – Use the Black-owned brewery locator and liquor store finder to support local businesses
Zero-Proof Love – Dedicated section for non-alcoholic options

The Bigger Movement

Everett is best known online for creating viral content spotlighting Black-owned spirits brands. With millions of views and a loyal following, UrFriendCharles is the next evolution of his work — helping consumers "vote with their dollar" while offering small brands a real opportunity to grow their reach.

Explore the platform and join the movement at UrFriendCharles.com.

About UrFriendCharles

UrFriendCharles is the first online marketplace dedicated exclusively to Black-owned spirits, wine, and non-alcoholic brands. Founded by content creator Charles Everett, the platform combines curated shopping with cultural storytelling to help consumers discover, support, and celebrate underrepresented entrepreneurs in the beverage industry.

Media Contact:
Charles Everett
Founder, UrFriendCharles
571-328-6289
[email protected]
UrFriendCharles.com

SOURCE UrFriendCharles.com