MOBILE WORLD CONGRESS - BARCELONA, February 25, 2014 /PRNewswire/ --
There's a new urgency among operators to deploy Wi-Fi in ways that expand service areas quickly, lower operating costs and leverage non-traditional partnerships to generate new revenue and business opportunities, as evidenced by several recent customer wins for Aptilo Networks, the leading provider of carrier-class Wi-Fi service management and offloading solutions.
"These deployments reveal several trends we're seeing in Wi-Fi deployments," said Aptilo CEO Torbjorn Ward. They are:
Leveraging Third-Party Wi-Fi Footprint Through Wholesale Operator
A tier-1 European mobile operator selected the Aptilo Service Management Platform™ to enable carrier-class Wi-Fi services through a third-party network. The utilization of a third-party Wi-Fi footprint through a Wi-Fi wholesale operator lowers the barriers further for creating a carrier-class Wi-Fi service with a very fast time-to-market.
Wi-Fi Managed Service for Operators
That mobile operator is also using the Aptilo Managed Service™, providing a high-availability architecture including geographic redundancy. "We're seeing a significant increase in Managed Service, including cloud-based Wi-Fi deployments," said Ward. "It allows the mobile network operator to offer carrier-class Wi-Fi without the investment in equipment, training and maintenance."
Cable Multi-System Operators (MSOs) Increasing Involvement in Wi-Fi
MSOs are leveraging Wi-Fi as a strategic asset to add new subscribers and reduce churn. MSOs are also starting to sell Wi-Fi network capacity to other operators, including mobile operators, for mobile data offloading.
Aptilo is working with a major cable multi-system operator (MSO) in the United States to enable carrier-class Wi-Fi services. The MSO will utilize Aptilo's advanced portal and business-to-business (B2B) service delivery capabilities to monetize and sell services to multi-dwelling property owners. The MSO's subscribers will also get access to the Wi-Fi service through an additional SSID at many other locations that have the same Wi-Fi service. These homespots a perfect tool for customer retention in the highly competitive broadband market.
Mobile Virtual Network Operators (MVNOs) Embrace Wi-Fi
A European MVNO is using Wi-Fi to complement 3G/4G network access to provide better indoor access, thanks to Aptilo's carrier Wi-Fi solutions. The MVNO is using Aptilo's mobile data offloading solution to compliment the 3G/4G mobile data traffic by adding Wi-Fi footprint through a third-party carrier Wi-Fi network. The MVNO will additionally build its own Wi-Fi footprint at specific locations.
Aging Systems Being Replaced
Outdated first-generation Wi-Fi hotspot systems are starting to take a toll on operators, and as a result many are seeking replacements to aging service management platforms. Aptilo recently replaced an outdated Wi-Fi hotspot system for a European mobile operator as part of an end-to-end solution implemented by one of Aptilo's major go-to-market partners, providing next-generation carrier Wi-Fi services.
B2B: Selling Wi-Fi to Other Businesses
Service providers are tapping business-to-business opportunities when developing Wi-Fi offerings by making their services attractive to venue owners. They tailor the service to the specific needs of different industry verticals, making businesses Wi-Fi partners rather than Wi-Fi customers. One example is a new Aptilo installation with a European hospitality solutions provider using Aptilo SMP to deliver a cloud-based hospitality Wi-Fi service to hundreds of hotels in its customer base.
"B2B Wi-Fi services are a crucial component for monetization of Wi-Fi," said Ward. "In addition, these services facilitate site acquisition for their Wi-Fi footprint, one of the major challenges facing operators that are used to renting space for their base stations. In the Wi-Fi business it is all about selling services to venue owners."
Visit Aptilo at Mobile World Congress, stand 5G66 in Hall 5 to learn more.
For more information:
Carrier-class Wi-Fi - http://www.aptilo.com/carrier-class-wi-fi
Aptilo Service Management Platform - http://www.aptilo.com/aptilo-service-management
About Aptilo Networks
Aptilo Networks is a leading provider of systems to manage mobile data services for Wi-Fi, WiMAX and 3G/LTE networks, including mobile data offloading. Aptilo's carrier-class solutions boast pre-integrated authentication, policy control and charging functions to maximize functionality and fast-track deployments while minimizing impact on existing systems. Aptilo's solutions are currently in operation in more than 60 countries. For more information, please visit http://www.aptilo.com
For more information please contact:
Hillary Call, Public Relations Manager
Aptilo Networks AB
c/o Call Communications
P: +1 917-414-9262
SOURCE Aptilo Networks