CHICAGO, March 10, 2011 /PRNewswire/ -- Chicago-based wireless carrier U.S. Cellular has selected David Kimbell to be its vice president of marketing. Reporting to Alan D. Ferber, executive vice president of operations, Kimbell is responsible for the development of strategic branding and communications initiatives that drive customer growth and loyalty including The Belief Project, an award-winning array of industry-leading innovations designed to elevate the customer experience. The company's marketing, customer strategy, brand and media relations teams report to Kimbell.
"Dave is a great addition to our leadership team. His experience of connecting consumer insights with superior customer service and strong leadership skills make him a perfect fit for our organization," said Ferber. "I am excited to see how he will apply his expertise and creativity to further promote the benefits of being a U.S. Cellular customer."
Kimbell has 14 years of marketing experience and an extensive background in consumer insights, brand positioning and social media strategy. He most recently served as chief marketing officer and senior vice president at Seventh Generation, the nation's leading environmentally-friendly household products company. Prior to that, he held leadership roles at PepsiCo, including vice president of marketing for the Quaker Foods division, as well as key brand management positions at Procter & Gamble.
Kimbell earned a bachelor's degree in Economics and Management from DePauw University in Greencastle, Ind., and a Master of Business Administration from Purdue University in West Lafayette, Ind. He serves on the Krannert Graduate School Board of Advisors and has held a variety of supporting roles with the United Way. Kimbell lives in Evanston, Ill., with his wife and two children.
About U.S. Cellular
U.S. Cellular recently unveiled The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, recently named Frost & Sullivan's Customer Value Enhancement of the Year, complements the Chicago-based carrier's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies." To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.
SOURCE U.S. Cellular