Jun 12, 2015, 12:01 ET
WASHINGTON, June 12, 2015 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:
Profile America — Friday, June 12th. This year's Cereal City Festival kicks off this evening with a parade in downtown Battle Creek, Michigan. But the highlight of the festival, in the city that bills itself as the Cereal Capital of the World, is the world's longest breakfast table. On Saturday morning, hundreds of volunteers will be serving breakfast in shifts to perhaps 70,000 people — greater than Battle Creek's population of about 52,000. The festival will continue with concerts, a foot race, and events to help supply food banks. Battle Creek is the birthplace of America's cereal industry, and six of the 41 breakfast cereal makers in the U.S. are located in Michigan. Battle Creeks' Kellogg's and Post companies are prominent in the industry, which generates $11 billion worth of product annually. You can find current data on the country's economy by downloading the 'America's Economy' mobile application at www.census.gov/mobile.
Cereal capital: http://www.battlecreekmi.gov/Living/History.htm
Start of cereal industry: http://inventors.about.com/library/inventors/blcereal.htm
Number of cereal manufacturers/NAICS 31123:
Value of shipments/NAICS 31123: http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ASM_2013_31GS101&prodType=table
Profile America is produced by the Center for New Media and Promotions of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at http://www.census.gov (look for "Multimedia Gallery" by the "Newsroom" button).
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SOURCE U.S. Census Bureau
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