Jan 15, 2019, 19:18 ET
PARK CITY, Utah and BOSTON, Jan. 15, 2019 /PRNewswire/ -- U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, and Orig3n, Inc., the leader in lifestyle genetic testing, are excited to announce Orig3n as the Official Genetics Partner of the U.S. Ski & Snowboard Team. A pioneer in genetics and regenerative medicine research, Orig3n arms individuals with knowledge of their minds and bodies at a genetic level. As the Official Genetics Partner of U.S. Ski & Snowboard, Orig3n will help some of the world's top athletes understand how to harness the power of their genetics in their journeys to podiums at the Olympics, World Championships and other events.
As part of the new agreement, Orig3n will work with the experts at U.S. Ski & Snowboard's sports science lab at the U.S. Ski & Snowboard's Center of Excellence headquarters in Park City, Utah, helping U.S. Ski & Snowboard develop specialized programs tailored to each team member's biology, in order to improve each athlete's training and performance.
Fans of U.S. Ski & Snowboard will also have the opportunity to engage with Orig3n through domestic event activations.
The partnership will officially kick off at the 2019 FIS Snowboard, Freestyle and Freeski World Championships, presented by Toyota®, to be held in Utah Feb. 1-10, 2019.
"We are excited to welcome Orig3n into our family of partners," said U.S. Ski & Snowboard's Chief Marketing and Commercial Officer Dan Barnett. "Orig3n's mission - to create a healthier future by helping us understand our bodies and minds on a genetic level - falls directly in line with U.S. Ski & Snowboard's mission of creating the greatest snow sports athletes in the world. With the integration of Orig3n's genetic tests into our sport science lab, we will be able to give athletes an edge in their training and performance, allowing them to better understand their bodies' potential strengths and areas for development. Athletes, trainers and coaches will be able to make more proactive nutrition and fitness choices, helping us continue to push the boundary of performance in our sports."
"We couldn't be more excited or proud to be working with the U.S. Ski & Snowboard Team to enhance the training and development of U.S. Olympic athletes," said Robin Y. Smith, CEO of Orig3n. "This partnership is a great example of how genetic science can be used by everyone to enhance aspects of their health and wellness. In this case specifically, U.S. Ski & Snowboard is adopting cutting edge technology and innovative approaches in partnership with Orig3n to build the best training and development plan tailored to the athlete's inherent abilities."
Orig3n exists at the intersection of biological science and emerging technology on a mission to revolutionize the future of medicine. As part of its mission to democratize access to genetic information, Orig3n provides consumers direct, affordable access to information about their lifestyle-related genes, thereby empowering people to make educated, proactive and personalized lifestyle choices that may impact their well-being. Orig3n also invests in breakthrough cell therapy programs by utilizing cutting-edge cellular science to develop personalized therapies for repairing tissue damage and treating disease. Since its inception in 2014, Orig3n has built the largest suite of direct-to-consumer genetic tests on the market, and the world's most comprehensive cell bank for commercial regenerative medicine applications. For more information, visit www.orig3n.com.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2019, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
SOURCE Orig3n Inc.
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