WASHINGTON, March 15, 2012 /PRNewswire-USNewswire/-- The United States Hispanic Chamber of Commerce (USHCC) congratulates Ford for teaming up with NBC and eight-time Emmy Award-winning reality producer Elise Doganieri to create "Escape Routes," a prime-time reality TV show that will air on Saturday nights on NBC and mun2, the leading bicultural cable network for young Latino Americans. mun2 will broadcast the show on Saturday nights at 11 pm/ET beginning March 31 and each episode will be available at mun2.tv the day after the broadcast.
"Escape Routes" is a new interactive reality series that will feature a cast of six teams of two participating in a unique road-trip competition with real-world challenges featuring the all-new Ford Escape.
"The USHCC applauds Ford for its insight in using a general market platform and a Hispanic platform simultaneously for the launch of the all-new Ford Escape," says USHCC President and CEO, Javier Palomarez.
The show will air for six consecutive episodes and is hosted by reality TV show personality Rossi Morreale who has hosted a variety of network and cable TV programs.
"We are leaders in understanding and connecting with the Hispanic consumer in a relevant and creative way," says David Mondragon, Ford general marketing manager. "Escape Routes offers a unique engagement opportunity taking Hispanic viewers from their living room to a real world experience with the all-new Escape."
"Escape Routes" is a unique road-trip competition with real-world challenges featuring the all-new Ford Escape. Each week, the six two-person teams will arrive in a new city where they compete in a series of spontaneous adventures and interactive challenges using their Escapes.
The journey begins in Los Angeles before heading to New York, Atlanta, Miami, San Francisco and Las Vegas. Each stop will engage the online followers and tap into the fabric of the local culture. Viewers will be able to interact with and compete alongside the six teams throughout their adventures at escaperoutes.com.
"Escape Routes" is designed to give our audience an unprecedented level of engagement," said Doganieri. "Not only will viewers be able to follow along in real time, but followers will have the ability to impact the outcome of the game."
Internet personality, iJustine (ijustine.com), will be embedded with the teams on "Escape Routes" and capture exclusive behind-the-scenes content that will be distributed through her social graph as well as other earned and owned platforms.
The cast and America's choice
The winning team will receive the $100,000 grand prize plus two new Ford Escapes. Online participants can win trips, high-tech gadgets and a brand-new Escape. Those teams are:
- Bre and Tara, best friends and soul mates from Boulder, Colo.
- Derek and Drew, musician brothers from Seattle
- Iris and Terrence, best friends from L.A.
- Brett and Ross, two YouTubers from L.A.
- Sharon and Wilson, a brother and sister from Florida
Additionally, Ford selected four teams to compete for the last spot in "Escape Routes" and online voters selected Tiffany and Chekesha, two models from New York, to be the sixth team.
The all-new Escape
Last fall, Ford kicked off "Escape Routes" in L.A. with actress Jenny McCarthy competing against the entire country in the world's largest Words With Friends game. Ford joined with Zynga, the world's largest social game developer, to reveal the Escape through social gaming. Now teamed with NBC, "Escape Routes" will launch the new vehicle, which will appear in dealerships this spring.
The all-new Escape is Ford's newest sport utility vehicle. Nearly 2 million Escapes have been sold since the model was first introduced a decade ago, making it the best-selling small SUV in the United States. The new SUV has 11 exclusive features, including the class-exclusive hands-free liftgate, as well as fuel economy projected to top any vehicle of its kind on the market today.
About the United States Hispanic Chamber of Commerce
Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of over 3 million Hispanic-owned businesses in the United States that combined generate in excess of $465 billion annually. It also serves as the umbrella organization for more than 200 local Hispanic chambers and business associations in the United States and Puerto Rico. For more information, visit www.ushcc.com.
SOURCE United States Hispanic Chamber of Commerce