UTV Ignition Games Announces Quarrel, Launching on iOS Platforms This Summer

LOS ANGELES, June 7, 2011 /PRNewswire/ -- Electronic Entertainment Expo (E3) Booth #5500 -- UTV Ignition Games today announced at the Electronic Entertainment Expo (E3), that Quarrel will launch on iOS platforms this summer, and then march onward to home console downloadable platforms later in 2011. First introduced to the press by developer Denki with a sneak peek in 2010, Quarrel is a fresh and original take on the classic word game format. Combining gameplay elements similar to the likes of Scrabble, Jumble and Risk, strategy is key to becoming the vocabulary victor in order to take over the opposition's territories and achieve world domination!

In Quarrel, players control territories filled with various troops – including a caveman, ninja, pirate, G.I., robot, alien, and more - who they must use in battle to create high-scoring words out of an eight-letter anagram. The word they create can only be as many letters as the number of troops the player has in his army (i.e. if the player has five cavemen, ninjas, etc, then the word can be five letters long). The key to victory is simple. Whomever's word scores more points wins the battle and takes control of the land. The person who wins the most battles, achieves domination of the entire map and wins the game.

Quarrel features multiple game modes such as Quick Match and Showdown that provide for countless hours of wordplay fun. Prepare to challenge tricky A.I. opponents on 12 different maps - each specific to the size of the match and number of quarrellers- that take them across four magical worlds. In each world, the player will face off against humorous and unforgettable characters – each with different skills, word IQ and ways of playing - that will keep them coming back for more.

Esteemed Scottish developer Denki is suitably proud to finally unleash their addictive creation upon the masses. "Quarrel is a deceptive beast--sure it's a classy word game but there's an equally suave strategic soul, a depth of personality that unfolds the more you play against the disarmingly human A.I. opponents," explains Creative Director Gary Penn (Grand Theft Auto, Crackdown). "Its distinctively endearing style, and charm makes it unique. Whether you play word games or not, it's packed with moments you have to share."

Quarrel awaits your challenge at this year's Electronic Entertainment Expo as it will be playable for the first time on the show floor at Ignition's booth: 5500 in the West Hall. Contact [email protected] for an appointment or additional information.

Quarrel will be available for download on iOS platforms summer 2011, with availability on additional platforms to be announced at a later date.

About Denki

At Denki, we make toys to help you squeeze more fun from every day.

We all know the feeling– even at our busiest, our lives are littered with those odd moments where we're bored or waiting around. Wouldn't it be great if we could use those times to give ourselves a lift? Stretch our minds a little? Have some fun?

That's precisely what we do: build the best toys to brighten your day and lighten your mood. Toys to make you think; toys to make you smile. Bright toys for bright people. Toys like those in Denki Blocks! and Quarrel.

We're on a mission to brighten the world, and we hope you like what we're doing so much you'll join in at www.denki.co.uk.

About UTV Ignition Games Ltd.

UTV Ignition Games is a wholly owned subsidiary of UTV Software Communication Ltd, India's only global media and entertainment conglomerate. Founded in 2002 and headquartered in the U.K. with offices in Marina Del Rey, California, Austin, Texas and Tokyo, Japan. For more information on Ignition and its products, visit http://www.utvignition.com

About UTV Software Communications LTD:

UTV Software Communications Limited is India's leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India & its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV.

SOURCE UTV Ignition Games Ltd.