ATLANTA, April 12, 2011 /PRNewswire/ -- uVuMobile (Pink Sheets: UVUM) announced today that it has joined the Intel AppUp developer program and has worked with Intel to optimize its video distribution engine for Intel® Atom™ processors.  uVuMobile is working to bring a suite of video applications to Intel Atom processor-based netbooks and tablets in the first half of 2011.

uVuMobile has ported its video distribution platform for Intel Atom processors, surpassing Intel's benchmarks as measured against its Software Assessment Tools for power optimization and CPU concurrency tests.  uVuMobile's success in optimizing its video platform as measured by these parameters ensures a superior experience with regards to video distribution and playback.

"We are extremely pleased with the results of the development investment we have made on the IntelAtom processor," said Rick Seifert, CEO of uVuMobile. "We expect to deliver a high quality video entertainment platform and high quality video applications for the Intel AppUp(SM) center."

"We are excited that uVuMobile has optimized their video platform for the Intel Atom microarchitecture and has brought compelling applications to the Intel AppUp center such as the ProTips Sports," said Scott Apeland, director, Developer Network, Intel. "We look forward to working with uVuMobile on future ProTips applications and other video services."

About uVuMobile

uVuMobile recognizes the ever-increasing demand for personalized, interactive entertainment content anytime and anywhere on media-enabled devices by offering a full suite of products that effectively deliver video and audio content to mobile handsets. uVuMobile provides back-end media hosting, application development, mobile marketing, messaging, content aggregation, billing, advertising and other services directed towards the mobile business-to-business market. These services are now available to entertainment brands, carriers, developers, aggregators, distribution partners and other players in the mobile value chain.  uVuMobile now offers ad supported and white label mobile video services. For additional information, please visit www.uvumobile.com.

About the Intel AppUp Developer Program

The Intel AppUp developer program provides developers with everything they need to easily develop and sell applications via the Intel AppUp Center and affiliate app stores. The initial focus of the program is netbooks, but is soon expanding to include tablets, smartphones, consumer electronics, and other devices. The program supports C/C++, Adobe AIR, Java, Microsft .NET, and Meego apps. The developer program provides easy to use SDKs, easy deployment and validation along with a vibrant community. In addition, the program provides developers with numerous monetization opportunities through the AppUp center, affiliate app stores, in-application advertising, and much more.

Forward Looking Statement

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

All trademarks and/or registered trademarks are the property of their respective owners.

SOURCE uVuMobile