V12 Group Selects BlueKai as Exclusive Data Management Platform (DMP) Provider

CUPERTINO, Calif. and RED BANK, N.J., April  26, 2012 /PRNewswire/ -- V12 Group, a leading provider of offline consumer data announced that it has selected BlueKai, the world's most complete platform for data management, analysis and acquisition as their exclusive DMP provider.  BlueKai's platform technology will enable centralized management, analysis and activation of V12 Group's third-party and advertiser data assets, enabling marketer clients the ability to achieve high-performing audience targeting strategies in one seamless solution. 

Through BlueKai's DMP platform capabilities, V12 Group's marketer clients will get access to real-time data inventory, while creating their own custom audience segments, as well as gain a deeper understanding of their audience profiles with built-in analytics powered by BlueKai's various data sources.  The BlueKai DMP will enable immediate action on audience targets by activating data across pre-integrated media channels, offering a seamless and intuitive platform for reaching proven audiences fast. 

"It was essential that we selected a DMP that included top-notch data management capabilities, an intuitive and real-time dashboard of our public and custom data assets, analytics capabilities and seamless media integration for our clients," said Kelly Leger, VP of Digital Service, V12 Group.  "BlueKai is the best choice for V12 Group and we are pleased to further our partnership as a platform customer."

V12 Group has been on the forefront of delivering innovative audience targeting solutions to marketers that are backed by data for Fortune 500 brands. This partnership also further extends V12 Group's existing partnership with BlueKai, where the company's pre-packaged segments on 40 million consumers are available through the BlueKai Exchange, the world's largest 3^rd party data marketplace.

"We're thrilled to offer V12 Group a data management platform that is both comprehensive in features and provides flexible controls for managing and monetizing their range of data assets for marketers," said Omar Tawakol, CEO of BlueKai. "We've seen adoption of our DMP grow from marketers to publishers to data aggregators, which supports our mission to build an interconnected infrastructure that makes data utilization as simple as turning on a light switch." 

About V12 Group
Utilizing a highly respected data warehouse and leading edge data technology, V12 Group increases marketing and operational ROI. V12 Group specializes in providing: Premium Consumer and Business Data, Database Management Technology, Data Appending, Data Licensing, Email Marketing, Modeling, Analytics and Online Audience Targeting to a wide range of industries and middle market clients.

About BlueKai
BlueKai (www.bluekai.com) provides leading solution for comprehensive data management, acquisition and analytics to maximize performance from all audience data.  The BlueKai Platform™ is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars.  The BlueKai Exchange™ is the world's largest marketplace for anonymous 3rd party audience data, with exclusive access to BlueKai Intent™ and branded data in reaching more than 200M unique users across the entire marketing funnel.  As an industry leader in consumer transparency and control, BlueKai has created book-end solutions including a registry for consumers to see what marketers know about them, edit their online preferences and gain rewards through charitable donations.  The privately-held company is based in Cupertino, Calif., and is a recipient of the 2011 OnMedia B2B Company of the Year award.

SOURCE BlueKai