LIVONIA, Mich., June 5, 2013 /PRNewswire/ -- Valassis (NYSE: VCI), a leader in intelligent media delivery, announced today that its Chief Digital Officer, Jim Parkinson, is part of a diverse group of panelists who will be leading the conversation around mobile at the American Advertising Federation's (AAF) ADMERICA June 5-8 in Phoenix, Arizona.
As part of the Advertising Forum: Mobile, Parkinson will bring the unique perspective of coming from the tech space to the ad space. At Valassis, he directs all digital technology and R&D efforts. Prior to joining Valassis, he spent over 20 years at Sun Microsystem and was part of the team that built the world's first utility computing platform that led to the introduction of Cloud technology. The panel discussion – actually more of an organic conversation – will also include:
- Heidi Browning, Senior Vice President, Strategic Solutions, Pandora;
- Derrik Dennis, Vice President, Arbitron Mobile; and
- Gregory Nichols, Vice President of Digital Advertising, RED Interactive.
Today, there are more than 1 billion smartphones, 150 million tablets and more than 1 million mobile apps, driving what Forrester Research calls "the second Internet revolution." By 2017, Forrester estimates there will be 3 billion smartphones and 900 million tablets, as the mobile momentum accelerates.
"Mobile is accelerating the activation of digital media," Parkinson said. "Technology is moving incredibly fast and the ecosystem is in a constant state of change. The successes and opportunities are moving beyond retail and QSR into all verticals as the time spent on mobile screens is up to almost one and half hours a day for the average consumer."
Precise targeting is essential to engage and activate the right consumer with the right message in the right media, Parkinson points out. According to the Interactive Advertising Bureau's (IAB) Mobile Local Buyers Guide, research and results confirm that people want local ads, offers, information and content and that they act on local ads fast. With its Purchase Precision Technology, Valassis and Brand.net, a Valassis Digital Company, use extensive online and offline data to deliver maximum targeted reach at scale, driving consumers into stores.
To learn more about the ADMERICA conference, go to: http://www.admericaaaf.org. The Advertising Forum: Mobile will be presented from 2:30-3:45 p.m. MT on Friday, June 7.
Valassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. Valassis subsidiaries include Brand.net, a Valassis Digital Company, and NCH Marketing Services, Inc. Valassis consumer brands include RedPlum® and save.com. Its signature Have You Seen Me?® program delivers hope to missing children and their families. To learn more, visit Valassis.com.
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