IRVINE, Calif., April 7, 2011 /PRNewswire/ -- Did you know that one in four women (25 percent) has experienced domestic violence in her lifetime(1)? To help break this cycle of domestic violence, Valeant and its hissyfit brand will partner with Beauty Cares, a non-profit organization that benefits victims of domestic abuse, through an integrated Facebook campaign. Once hissyfit garners 5,000 Facebook fans, their parent company Valeant will donate over $100,000 worth of hissyfit products to Beauty Cares. As an added bonus, when the brand reaches its goal of 5,000 Facebook fans, each fan will receive a 10 percent discount on their next hissyfit.com purchase.
Beauty Cares' mission is to break the cycle of domestic violence for women and children. The organization's signature event, The Beauty Cares Breakthrough Experience, promises a transformation inside and out for survivors of domestic violence currently residing in shelters. Within a safe, calm environment, professional makeup artists and top hairstylists create a polished, work-appropriate look to highlight guests' natural beauty and enhance self-esteem. In this fun, interactive session, the artists and stylists provide tips for recreating that same look to keep feeling great, day after day. Beauty Cares further provides a gift tote containing the products required to maintain their beautiful new look.
"We're proud to lend our support to Beauty Cares," said Trey Schutz, VP & General Manager, Dermatology, Consumer Products. "This organization isn't about making women look good, it's about making them feel good. To us, there is no cause more worthy than helping these women regain their confidence and independence, which is why we're so pleased to help support this cause."
hissyfit is a line of makeup, brushes and hand and body lotions that make the art of applying makeup playful, easy and fun. hissyfit's core products include Saving Face Foundation/Highlight, Handy Work hand lotion and Body Double body moisturizer. All include good-for-the-skin botanicals and are packed with sun-safe SPF. In addition to these products, the lightweight Saving Face Buffing Powder provides a perfect finish for the Saving Face Foundation/Highlight. Finger Feather brushes aid in applying makeup more precisely and evenly.
hissyfit products are available for $22.00-$65.00 on hissyfit.com.
(1) The Centers for Disease Control and Prevention and The National Institute of Justice, Extent, Nature, and Consequences of Intimate Partner Violence, July 2000. The Commonwealth Fund, Health Concerns Across a Woman's Lifespan: 1998 Survey of Women's Health, 1999