Valentines: Amazon, Most Expensive for Perfumes
A week away from Valentine's Day, this study by Minderest shows that perfume prices are most expensive in this e-Commerce giant
LONDON, Feb. 8, 2019 /PRNewswire/ -- Valentine's Day is also a special day for frenetic shopping. A time many users find great deals thanks to online comparisons which make for some interesting offers.
However, where are the best prices? Minderest, using their retail price monitoring software have produced an interesting study that allows us to see where the best offers are for a typical Valentines gift: Perfume.
Minderest's study, conducted on February 4th, analyzed a sample of 569 perfumes in Amazon and Google Shopping. We simulated what consumers would find when looking online for perfumes. Prices from different Amazon merchants have been ignored, choosing only Amazon as the seller.
For each product we obtained the cheapest price from each vendor. Using this lowest price, we calculated the percentage difference with respect to each of the online stores compared. The results were:
- Boscov's 2,35%
- Fragance Net 2,96%
- Belk 3,69%
- Dillard's 4,99%
- Jet 5,03%
- Lord and Taylor 5,48%
- Perfumes Premium UK 5,75%
- The Perfume Spot 6,26%
- Sephora 6,95%
- Ulta Beauty 7,20%
- Bloomingdale's 7,78%
- Nordstrom 8,40%
- Walmart 8,96%
- Perfume 9,67%
- Open Tip 11,26%
- Neiman Marcus 11,35%
- Fragance X 11,72%
- Macy's 11,83%
- Amazon 22,16%
Specifically, the maximum savings that someone could make by comparing online sellers would be 13,12%: the average difference between the cheapest and most expensive price found for each product.
After analysing the data, Gary Thomson, US Account Manager at Minderest explains, "this study shows that Amazon is not always the cheapest, in fact it shows its low competitiveness in the fragrance sector."
Following the analysis, the most noticeable point has been a price difference of 37,20% for the same item. Macy's, with the most expensive price, and Premium Perfumes, with the cheapest price. Macy's price was at $73 for Lancôme La vie est belle L'Éclat, 1-oz., while the same product from Perfumes Premium cost just $45,84.
Minderest, experts in price monitoring. Minderest has positioned itself as a major player in the sector. The technology company ended 2018 with growth of over 300% when compared to the previous two years, and with a 'churn rate' of less than 5%.
Media contact:
Gary Thomson
+44 (0) 203 621 6848
SOURCE Minderest SL
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