VALENTINO BEAUTY REOPENS STUDIO 54™ TO CELEBRATE THE BORN IN ROMA 2025 RENDEZ-VOUS LIMITED EDITIONS

NEW YORK, Sept. 2, 2025 /PRNewswire/ -- On September 10th, Valentino Beauty will breathe new life into the legendary original Studio 54^™, with an unprecedented revival of its iconic nightlife legacy. For one night only, beauty and fashion insiders, cultural shifters, emerging creatives, Friends of the House, and original patrons of the illustrious address— will gather for an immersive experience as the spirit of joy, freedom, and individuality takes center stage.

At the heart of the celebration is the launch of the new Valentino Beauty 2025 Rendez-Vous Ivory Collection, a limited-edition release that embodies couture audacity and poetic sensuality. This year, the special collection debuts in a striking ivory design illuminated by touches of gold, enveloping the emblematic Born in Roma Donna and Uomo fragrance bottles. A nod to Studio 54^™'s spirit of audacious self-expression, the bottles create a clear canvas to express personality.

Studio 54^™, a symbol of cultural liberation, acceptance and extravagant glamour, serves as an ideal backdrop for this moment. Its legacy as a crossroads of art, fashion, and music resonates deeply with Valentino Beauty's ethos of inclusivity, vibrancy, and unapologetic individuality. Together, they create a modern ode to the power of beauty as a vehicle for extraordinary self-expression.

Born in Roma Donna is reimagined with luminous notes of orange blossom and marshmallow accord, grounded by creamy Madagascar bourbon vanilla and airy white musk. Born in Roma Uomo unveils a warm, woody-ambery tension, where sparkling bergamot and aromatic lavandin collide with the allure of a fireplace accord, evoking intimacy and magnetic energy.

Alongside the Maison's Born in Roma fragrances, the collection introduces a new icon of the Valentino Beauty universe: the Spike Valentino Ivory. The Spike Valentino Ivory brings together a perfect neutral nude that spikes natural lip color with understated elegance with a warm pink toffee that feels daring yet effortless, and a terrazzo red that recalls the soft flush of bitten lips. Completing the ensemble is a rose-gold shimmer topper. Each shade is infused with Roma Light Complex for vibrant luminosity and an ultra smooth matte finish.

The advertising campaign of the 2025 Rendez-Vous Ivory Collection, shot by acclaimed photographer Carlijn Jacobs and starring Born In Roma ambassador Adut Akech, captures the collection's essence: ivory elegance illuminated by warm flares and the electric energy of Studio 54^™. This visual narrative invites you into a world where joyful night-time revelry and beauty becomes a colorful ritual. 

An exclusive, limited-time release, the Rendez-Vous Ivory Collection 2025 is available in limited quantities and select locations worldwide.

STUDIO 54 is a trademark of S54 Holdings, LLC, registered in the U.S., the EU, and other jurisdictions. Used under license. © 1997 S54 Holdings, LLC. The Studio 54 Logo is a copyrighted work. All rights reserved.

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SOURCE Valentino Beauty