Value-Based Care Leader, Equality Health, Launches Rebrand with Simple, Bold Commitment: "Dedicated to Better"

PHOENIX, July 30, 2025 /PRNewswire/ -- Equality Health, a leading innovator in value-based care delivery for diverse and underserved communities, today unveiled a comprehensive brand refresh underscored by a powerful new tagline: Dedicated to Better. This rebrand marks a renewed commitment to transforming healthcare for those who need it most by simplifying the complex and fragmented system that challenges providers and payers, but more importantly, patients.

The refreshed brand embodies Equality Health's mission to transform health outcomes, streamline value-based care (VBC) operations and elevate the experiences for stakeholders. Built specifically for Medicaid populations and under-resourced communities that have long been underserved, Equality Health's unique and proven care model is at the heart of this renewed identity.

"We all agree that today's healthcare system isn't working for everyone — especially those facing economic, cultural, or systemic barriers to care," said Michael Poku, M.D., MBA, FACP, Chief Medical Officer at Equality Health. "We must do better! Our new branding is more than an outward message to the marketplace, it embodies our core DNA and the daily, intense focus of all Equality Health associates in our unwavering commitment to partner with payers, providers, patients, local resources and communities to make healthcare work better for all."

A Medicaid-First Approach to Value-Based Care
Equality Health's unique approach is rooted in its Medicaid expertise, having more attributed Medicaid members than any other VBC enabler in the U.S. The company provides wrap-around support, hyper-local resourcing, and augmented operational capabilities to empower providers — especially independent practices — to succeed in value-based payment models.

Through culturally sensitive care strategies and a proprietary technology platform, CareEmpower, which leverages electronic health record (EHR) and healthcare information exchange (HIE) data along with predictive modeling and care-tracking tools, Equality Health enables smarter, more personalized patient engagement resulting in better health outcomes.

Community-Centered, Outcome-Focused
The new brand expression, Dedicated to Better, highlights Equality Health's commitment not only to simplifying care for providers and health plans but to improving the lives of people within the communities they serve. This includes a continued focus on the social determinants of health (SDoH), with programs designed to meet patients where they are, both geographically and culturally.

Additionally, through the Equality Health Foundation, the organization invests directly into local neighborhoods, supporting initiatives covering education, access to healthy food and ultimately expanding access to care to drive health equity.

Adapting to Constant Change in Medicaid Administration
Equality Health's Dedicated to Better ethos is even more important when addressing the future of the Medicaid program, which is about to change again. Analysts expect the newly enacted One Big Beautiful Bill Act (OBBBA) to have measurable impacts on Medicaid populations in most states over the next decade. The OBBBA could saddle states with tighter funding and heavier verification rules for Medicaid participation, especially with work-requirement checks. 

Confronting these challenges head-on is precisely why Equality Health remains Medicaid-first—equipping providers with real-time data, SDoH resources, and streamlined value-based workflows that protect coverage, keep high-risk members connected to care, and sustain practice revenue even as federal funding support shrinks.  Dedicated to Better means equipping providers with the data and tools they need to directly address changes and support patients regardless of administrative changes.

Continued Medicaid Innovation: AI
Equality Health is partnering with UnityAI, a healthcare technology company that uses voice AI agents to make member outreach more personal, scalable, and effective. The partnership is launching with a focus on well-child visits, helping Medicaid families schedule the preventive care their children need to stay healthy. UnityAI engages members on Equality Health's behalf through warm, conversational phone calls in multiple languages that guide families through scheduling, answer common questions, and connect them directly to a care specialist when needed. These voice-powered interactions integrate seamlessly into CareEmpower, giving Equality Health's care teams better tools to reach more families with less friction. This collaboration advances the Dedicated to Better promise by making healthcare more approachable, more accessible, and more responsive to the needs of the communities Equality Health serves.

Equality Health anticipates announcing new partnerships with nonprofits and other organizations to further advance innovation within its care model.

A Successful Model Delivering Results
Key benefits of Equality Health's focus include:

• Expert VBC Enablement: Grounded in Medicaid, designed for scale
• Inclusive Provider Support: Especially for independent primary care practices
• Meaningful Engagement: Cross-cultural outreach and patient activation
• Operational Excellence: Improving profitability, resource efficiency, and shared risk
• Technology-Driven Insights: Predictive analytics that enhance care tracking and coordination

"Being Dedicated to Better means showing up every day to improve the patient experience, support providers with the right tools and insights, and collaborate with payers to transform communities," said Justin Contre, marketing leader with Equality Health. "It's not just a tagline — it's our north star."

To learn more about Equality Health's rebrand and its impact, click here.

About Equality Health
Equality Health is a technology-enabled primary care platform that leverages the proven capabilities of value-based payment models to transform healthcare for diverse and often marginalized populations. From predictive modeling to advanced care-tracking tools, utilizing Equality Health's proprietary software, participating PCPs can streamline value-based administration and stay one step ahead of a patient's journey. Equality Health's care model is Medicaid-first in design and includes more than 25 health plans, over 4,100 PCPs and 825,000 lives across Arizona, Texas, Tennessee, Louisiana and Virginia. Equality Health partners with practices to close care gaps, optimize performance, increase compliance, and improve profitability. Members engage with holistic and personalized programs delivered through the lens of social and cultural needs. Equality Health is revolutionizing how care is delivered through hyper-local resources at scale and establishing critical linkages with payers, providers, members, and community resources.

For more information about Equality Health, visit equalityhealth.com or follow EqualityHealth on Facebook, @EqualityHealth on Twitter, and EqualityHealth on LinkedIn.

Media Contact:
Mardi Larson, Amendola for Equality Health, [email protected]

SOURCE Equality Health