Value Retail Announces the Launch of the Official Chic Outlet Shopping(R) apps for iPhone, iPod Touch and iPad

LONDON, March 17, 2011 /PRNewswire/ -- Value Retail, operator of the Chic Outlet Shopping(R) Villages, has announced the launch of two official Chic Outlet Shopping(R) apps; for iPhone, iPod touch and for the iPad, which will enable users to discover Europe's leading luxury outlet destinations through an easy-to-navigate, interactive digital experience.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/valueretail/48888/

The Collection of Chic Outlet Shopping(R) Villages are the latest word in smart shopping and welcome 26 million visitors to the nine luxury outlet destinations per year. The Collection is home to 900 luxury outlet boutiques of renowned international and niche European brands offering reductions of up to 60% on the recommended retail price, all year round, in addition to the tax free savings (up to 15%) available to non-EU residents. Coveted names include Agent Provocateur, Anya Hindmarch, Belstaff, Bimba & Lola, Calvin Klein, Desigual, Diane von Furstenberg, Missoni, Mulberry, Matthew Williamson, Smythson, Tumi, Temperley London and Vivienne Westwood, with some 50 brands currently selecting the Collection as home to their only outlet boutique worldwide.

Through the development of the new apps, the world of Chic Outlet Shopping(R) is put directly into the hands of consumers via an informative and user-friendly app experience with exclusive content and innovative features which include:

- Plan Your Visit to any one of the nine Chic Outlet Shopping(R) Villages from any location - worldwide.

- The online booking service for the Shopping Express coach service operating from the local city centre with direct transfer to each Village.

- Access to comprehensive interactive maps of each of the nine Chic Outlet Shopping(R) Villages: simply touch, pan and zoom maps to view the Villages in detail.

- Search facility and filters in the Brand Directory to locate any of the 900 luxury outlet boutiques by name or by category.

- Exclusive content developed by Chic Outlet Shopping(R) including video highlights on Chic TV and Editor's Corner featuring celebrity interviews and insider shopping tips.

- A facility to purchase Village Gift Cards, welcomed at all of the nine Chic Outlet Shopping(R) Villages.

The applications are compatible with iPhone, iPod Touch and iPad and are free to download from iTunes and Apple's App Store http://itunes.apple.com/gb/app/chic-outlet-shopping-for-ipad/id418327868?mt=8

http://www.ChicOutletShopping.com

Chic Outlet Shopping(R) is a registered trademark of Value Retail PLC. The nine Villages are members of the Chic Outlet Shopping(R) Collection by Value Retail, the only company to specialise exclusively in the development of luxury outlet Villages across Europe.

SOURCE Value Retail PLC