Vanilla Has Never Tasted So Good - Lindt Introduces LINDOR Vanilla

STRATHAM, N.H., May 2, 2012 /PRNewswire/ -- Premium Swiss chocolatier Lindt is celebrating National Truffles Day, May 2, with the introduction of LINDOR Vanilla into the iconic line of LINDOR truffles.  The Vanilla truffles offer a delicious new experience for chocolate lovers by enhancing the traditional vanilla flavor with a premium twist.  Featuring a smooth melting, vanilla white chocolate center with a decadent white chocolate shell infused with real vanilla, the new truffles provide the ultimate chocolate experience. 

Crafted with care by the Master Chocolatiers at Lindt, LINDOR Vanilla was developed and produced at Lindt's U.S. headquarters in Stratham, N.H.  The final product is an enticing all-American flavor combined with Lindt's premium chocolate and Swiss heritage.  The new flavor upholds the standards of the iconic LINDOR name, bringing consumers a new, smooth melting truffle in a simple, yet irresistibly delicious taste.

"White chocolate, which continues to grow in popularity, and vanilla, a consistent favorite flavor among Americans, are truly the perfect complements to each other," said Lindt Master Chocolatier, Ann Czaja.  "We're thrilled to provide consumers with the opportunity to enjoy a new variety of the classic LINDOR truffle, especially in time for National Truffles Day."

For more than 165 years, Lindt has been creating premium chocolate products, including the iconic LINDOR truffles.  The proprietary LINDOR recipe has remained unchanged for more than 60 years, and embodies the craftsmanship of the Lindt Master Chocolatiers.  With the addition of Vanilla, LINDOR truffles are now available in 15 different and exquisite flavors that delight the palate and lavish the senses, ranging from the classic Milk Chocolate and Dark Chocolate, to Hazelnut, Peanut Butter and Stracciatella.

LINDOR Vanilla truffles are available in 5.1 oz. bags at retail locations nationwide, Lindt Chocolate Shops, and www.Lindt.com.  For more information on LINDOR Vanilla, visit www.Lindt.com.  To stay up to date on the latest Lindt news and exclusive offers, visit Lindt's Facebook page (Facebook.com/LindtChocolate), Twitter handle (@Lindt_Chocolate), or Lindt Chocolate Unwrapped blog.

About Lindt & Sprungli
Founded in 1845, Lindt & Sprungli is a global leader in the premium chocolate category, offering high-quality products in more than 100 countries.  Lindt & Sprungli operates eight production facilities in Europe and the United States and employs 7,400 worldwide.  Lindt USA operates more than 40 retail stores in the U.S., Lindt Chocolate R.S.V.P., the company's premium direct selling program, and maintains wide distribution through extensive retail and wholesale channels.  For more information on Lindt, visit www.lindt.com.

SOURCE Lindt