Vantiv Launches New Direct API Offering Fast, Secure and Flexible Integrations

CINCINNATI, Aug. 29, 2011 /PRNewswire/ -- Vantiv, LLC (formerly, Fifth Third Processing Solutions), is pleased to announce the availability of the Vantiv Direct API.  This simplified interfacing routine and logic is designed to expedite development onto the robust functionality of the Vantiv processing platforms.

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The Vantiv Direct API offers ease of integration for large merchants, vendors and third parties, while shortening the certification cycle. Using the Direct API, Vantiv business partners can reduce integration times by 50% or more, while gaining a deeper integration conduit. This powerful API allows integrators to connect to a choice of Vantiv processing platforms and supports multiple settlement options for a wide array of tender choices. Developed by Vantiv's highly trusted partner, TrustCommerce, the Direct API features the safety, security, flexibility, and dependability for which Vantiv is known.

"Our new set of APIs is another step in our continued series of investments in open platform technologies and cloud computing to serve our customers more effectively," comments Bill Weingart, Chief Product Officer at Vantiv.  "The Direct APIs combined with our broad array of other connectivity options deliver a suite of technology services that our customers can utilize depending upon their specific needs."  

"As long-standing partners of Vantiv, TrustCommerce was proud to be selected to build and deliver this unique solution," says Rob Caulfield, TrustCommerce Chief Executive Officer.  "The Direct API provides a clear path for both merchants and integrators to achieve comprehensive, efficient, and increased processing functionalities now and in the future."

Vantiv believes that focusing on the future is a key component to being a leader in the payments processing industry.  

"Being committed and innovative are vital parts of ensuring success for our clients.  With that said our next phase of connectivity options will include expansion of web services tools to allow even greater flexibility to meet the future needs of our customers and partners," explains Weingart.  "We will expand the options of services beyond traditional payment choices available through our tools to include couponing, loyalty and alternative payments."

Large merchants and partners can access the Direct API from Vantiv's secure portal, which features full reference materials including technical documentation, software development kits (SDKs), sample source code, and more. As part of Vantiv's ongoing commitment to superior support, integrators will have access to technical experts to answer questions, should they arise.

About TrustCommerce

TrustCommerce is a leading provider of secure payment processing and risk management solutions. We serve companies of all sizes—from growing start-ups processing 1,000 transactions a month, mid-size companies processing 25,000 transactions a month, to Fortune 100 businesses processing millions of transactions per month from multiple locations. TrustCommerce safeguards the merchant-customer relationship by providing speed, security, reliability and a commitment to earn and keep merchants' valued trust. To learn more, visit www.TrustCommerce.com.

About Vantiv

Vantiv, LLC is one of the largest providers of payment strategies and technology solutions for financial institutions and businesses worldwide. Formed in 1971 and most recently known as Fifth Third Processing Solutions, LLC, the Company builds strategic partnerships with its customers, helping them become more efficient, more secure and more successful.  Headquartered in Cincinnati, Ohio, Vantiv, LLC is a joint venture between Advent International and Fifth Third Bank, a subsidiary of Fifth Third Bancorp (FITB).

Vantiv, LLC supports more than 400,000 merchant and financial institution locations and 12,000 ATMs in 46 states and 8 countries. The company processes more than 11.4 billion ATM and POS transactions and nearly $400 billion in debit and credit sales volume annually.  Its subsidiary, NPC, is one of the largest providers of payment processing services exclusively focused on the small-to-medium merchant processing market. According to the Nilson Report (March 2011), the Company is the largest PIN Debit U.S. acquirer and third largest U.S. merchant transaction acquirer ranked by general purpose transaction volume. For more information, visit www.vantiv.com.

CONTACT:
Lynn M. Rhoads, Senior Vice President
Communications Director
513.900.4942
[email protected]

SOURCE Vantiv, LLC