LOS ANGELES, Oct. 28, 2015 /PRNewswire/ -- Variety's First Annual Big Data Summit will be held at the InterContinental Hotel in Century City, CA. The two-day summit brings together executives from Twitter, GroupM, BuzzFeed, Spotify, Google, Nielson, 20th Century Fox, ABC Television and many more to explore how advancing data and analytics operations and technologies are transforming the entertainment industry.
Big data's power and influence on our industry is fast expanding, impacting content development, targeted marketing and advertising, audience engagement and measurement, asset management, programmatic TV and more. As big data crosses all areas of media – film, music, TV, sports – Variety is proud to roll out a packed agenda to help our industry stay ahead of evolving trends in big data. Provocative and comprehensive summit topics include The Rise of the Data Scientist in Media and Entertainment, Big Data and The Hunt for the New TV Audience, Data-Driven Storytelling, Big Data=Big Dollars: The Future of Advanced Advertising and Fine-Tuning Film Tracking.
The Big Data Summit will be headlined with keynote conversations with Philippe Dauman, President and CEO of Viacom; Irwin Gotlieb, Global Chairman, GroupM and veteran horror filmmaker Eli Roth. They'll be joined by innovators in data and analytics, including such industry leaders as Joe Marchese (President of Advanced Advertising at Fox), Chris Moody (Vice President of Data Strategy at Twitter), Michelle Kempner (Publisher, BuzzFeed Motion Pictures), Kathy Benjamin (Senior Vice President of Product Leadership, Nielsen), Michael Klein (Executive Vice President of Programming at Conde Nast) and Elias Plishner (Executive Vice President of Digital Marketing Worldwide at Sony Pictures Entertainment). These and many more will be talking about the continuously changing world of big data and will offer actionable strategies for identifying how data and analysis can drive our industry forward.
Variety and Variety.com provide the industry with the most comprehensive coverage of motion pictures, television and the digital space. With respected and experienced news reporters in Los Angeles, New York and around the world, Variety marries its historic coverage of the entertainment business with a technologically advanced website and new weekly print edition, offering readers the in-depth news coverage needed to remain competitive in the ever-changing entertainment industry. The Variety Group – Variety, Variety.com, Variety Insight, LA 411, NY 411 – is owned by Variety Media, LLC, a division of Penske Media Corporation.