MEMPHIS, Tenn., Oct. 26, 2015 /PRNewswire/ -- Varsity Spirit, in partnership with Fathom Events, is bringing the documentary, "American Cheerleader," to more than 400 movie theaters across the U.S. on Thursday, Nov. 5 at 7 p.m. and Sunday, Nov. 8 at 12:55 p.m. (local times). A complete list of theater locations can be found at www.fathomevents.com, and tickets can be purchased online or at participating theater box offices.
"American Cheerleader" was screened at several national film festivals last year, including the Louisville Film Festival where it won the Audience Favorite Award. The film offers unprecedented access and follows the journey of two high school cheerleading teams vying for the National High School Cheerleading Championship title. After months of hard work and preparation, cheerleaders from Southwestern High School in Somerset, Kentucky, and Burlington Township High School in Burlington, New Jersey, advance through regionals and earn a place in the Championship Finals to compete for the coveted white jacket - the prestigious symbol of tireless dedication in high school competitive cheerleading.
"We're thrilled for 'American Cheerleader' to be seen by cheerleaders and fans across the country," said Jeff Webb, CEO of Varsity Brands. "The film will help bring national attention to cheerleading as both a challenging and athletic activity, and will help to illustrate the hard work, passion and dedication that is invested by high school cheerleaders, coaches and families when a team prepares for the National High School Cheerleading Championship."
Directed by Retribution Media, which is made up of filmmakers James Pellerito and David Barba, "American Cheerleader" was produced by Milojo Productions, Kelly Ripa and Mark Consuelos' production company.
Now in its 35th year, the National High School Cheerleading Championship is a two-day event held at the Walt Disney World® Resort in Orlando. The event hosts more than 600 teams from 38 states that are judged on crowd-leading abilities, stunting and tumbling skills, and overall performance. The competition also hosts more than 50,000 spectators each year and is televised worldwide on ESPN and ESPN2 to more than 100 million homes in 32 countries.
About Varsity Spirit
Memphis-based Varsity Spirit has been a driving force behind cheerleading's dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, of which more than 350,000 cheerleaders and dancers attend each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 1,200 employees have been helping raise cheerleading's influence and profile since 1974. For more information about Varsity Spirit or Varsity Brands, please visit www.varsity.com or www.varsitybrands.com.
About Milojo Productions
Milojo Productions is Kelly Ripa and Mark Consuelos' SoHo-based production company. It began with the Emmy-nominated feature documentary "The Streak" for ESPN, which premiered at the Tribeca Film Festival in 2008. In addition, Milojo premiered the docu-series "Masters of Reception" on TLC in 2009 and then launched a country-wide search for female inventors for "Homemade Millionaire", which premiered on TLC in fall 2010, hosted by Ripa. Their film "Off the Rez," with filmmaker Jonathan Hock, was accepted to the 2011 Tribeca Film Festival. That project aired on TLC later that year. Milojo then produced an exciting documentary series for CMT entitled "Cheer," which received critical acclaim. The company produced several in-studio election specials on LOGO, with Wanda Sykes, and is currently producing an exciting new series for them entitled "Secret Guide to Fabulous." In addition, they have sold four scripted projects to ABC and are currently developing a musical comedy for ABC Family.
About Fathom Events
Fathom Events is the recognized leader in the alternative entertainment industry, offering a variety of one-of-a-kind entertainment events in movie theaters nationwide that include live, high-definition performances of the Metropolitan Opera, the performing arts, major sporting events, music concerts, comedy series, Broadway shows, original programming featuring entertainment's biggest stars, socially relevant documentaries with audience Q&A and much more. Fathom Events takes audiences behind-the-scenes and offers unique extras, creating the ultimate entertainment experience. It is owned by a consortium called AC JV, LLC., comprised of AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest movie theater circuits in the United States. In addition, Fathom Events' live digital broadcast network ("DBN") is the largest cinema broadcast network in North America, bringing live events to 820 locations in 177 Designated Market Areas® (including all of the top 50). For more information, visit www.fathomevents.com.
Video - http://youtu.be/xvZIyfyf7qg
SOURCE Varsity Spirit