VaultWare Market Comps to Include Nearly 40,000 Apartment Communities With Addition of ForRent.com Data

SCOTTSDALE, Ariz., Sept. 9, 2011 /PRNewswire/ -- VaultWare and For Rent Media Solutions, a leading industry provider of apartment searches nationwide and operator of ForRent.com, today announced an agreement to integrate rental rate data from ForRent.com property listings into the VaultWare Market Comps tool. The inclusion of ForRent.com data with the existing data providers Rent.com and VaultWare increases the comprehensiveness of the multifamily industry's source for up-to-date apartment rent and trending data by more than 35%. The combined data sources enable competitive rents to be available weekly for nearly 40,000 apartment communities.

VaultWare Market Comps is a convenient research tool for property managers that eliminates the time-consuming practice of calling around for competitor's current rental rates and assists with revenue management efforts by validating pricing against a customized competitive market, more immediate identification of market trends and variations to competitors and improved timeliness and accuracy of competitive data. Premium features are also available to provide more detailed reporting options, historical data and alert capabilities.

Property managers can receive value-added benefits, such as free levels of access or complimentary reports, just for being an active customer of VaultWare, Rent.com and/or ForRent.com.

"A majority of the apartment industry prices rental rates manually so this tool gives managers a great way of benchmarking their rents against their peer group automatically," said Mike Mueller, CEO of VaultWare. "With rents rising in almost every market, quarterly or even monthly surveys can't keep up in a changing environment."

Terry Slattery, President of For Rent Media Solutions commented, "By contributing our data weekly we enable our advertising customers to maximize their gross rental income potential over the course of the year because they can move faster than their competitors. As revenue management tools become more commonplace in our industry we're excited to help pioneer this service for all of our owners and managers."

For more information about VaultWare Market Comps, contact VaultWare at [email protected] or (480) 905-3670 option 2.

About VaultWare™

VaultWare provides consumer-centric apartment marketing and leasing solutions focused on delivering an ideal online shopping experience that results in streamlined operations, highly qualified leads and more leases. Since 2002, VaultWare has been inventing and pioneering solutions which facilitate online renter behavior, leasing activities and convenience for both renters and leasing professionals. These solutions include the multifamily industry's preferred apartment availability and reservation system, industry-focused desktop and mobile websites, the Leasing Tablet™ touchscreen tablet leasing app and Market Comps, the only automated market survey solution with weekly pricing updates. Over 190 companies, from small property management companies to some of the largest real estate investment trusts, use VaultWare to help them effectively market their properties and efficiently lease their apartments. To learn more about VaultWare, visit the company's website at www.VaultWare.com.

About For Rent Media Solutions™

Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides multi-family housing solutions for apartment seekers and property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video, and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 99 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional websites: ForRent.com®, SeniorOutlook.com®, CorporateHousing.com®, and ParaRentar.com®. Visit ForRent.com  for more, or visit us on Facebook, Twitter, YouTube and LinkedIn.

SOURCE VaultWare