BOSTON, April 19, 2016 /PRNewswire/ -- Ve Interactive, a global digital advertising and eCommerce conversion company, today announced a strategic partnership with Amadeus, a leading provider of advanced technology solutions for the global travel industry. The central aim of the partnership is to offer airlines a comprehensive technology solution for digital advertising and onsite conversion that is proven to increase flight booking conversion rates.
"Amadeus is a strategic partnership for the Ve Interactive Group, and strengthens our position as the leading provider of performance marketing and display advertising solutions to the global travel industry. Together, we'll work to help airlines enhance the online user experience and drive uplifts in flight booking conversion rates," said David J. Brown, CEO, Ve Interactive.
According to Ve Interactive's most recent travel benchmark report, the average abandonment rate for people leaving an airline's website without making a purchase is 86 percent. For the airlines using Amadeus to power their websites, if they decide to incorporate Ve Interactive's suite of digital marketing and advertising applications, the potential benefits include an effective re-engagement of indecisive shoppers and visitors who have abandoned the airline's website.
"Customer abandonment is a significant challenge for many airlines as they seek to increase their online booking revenues," said Philippe Der Arslanian, Head of Digital & Merchandising, Airline IT, at Amadeus. "The relationship between Ve Interactive and Amadeus aims to help our airline customers create personalized re-engagement campaigns with the expected benefits of increasing revenue while enhancing the online experience."
"Amadeus provides the travel industry with the most advanced technology solutions, and we're thrilled to be part of the Amadeus Partner Network," said Greg Shlopak, CEO, Ve Interactive North America. "This partnership led by Ve North America will enable airlines around the world to effectively capture lost customers, improve conversion rates, and generate increased revenues."
About Ve Interactive
Ve is a leading technology company with Data at its core. Every day, our vast systems collect billions of online audience data points in real-time and blend it with third-party data. Deep segmentation and analysis enables us to produce anonymised and actionable datasets which drive VeAds – high performance digital advertising/email prospecting and the VePlatform – a suite of live online tools for websites to acquire, engage and convert customers.
Founded in 2009, Ve works across 26 languages and within 47 territories. Headquartered in London, the company has 34 offices worldwide. Ve North America, established in 2011, has headquarters in Boston and offices located in New York City, Toronto, and Tempe, Arizona. www.veinteractive.com
About Amadeus Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 13,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.
The group operates a transaction-based business model. Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.