Vega Expands Its Vega One Line with the Introduction of the Vega One Nutrition Bar

BURNABY, British Columbia, March 7, 2013 /PRNewswire/ -- Vega, a leader in plant-based, natural health and performance products, announced today the launch of the Vega One Nutrition Bar at the Natural Products Expo West in Anaheim, CA. The new Vega One Nutrition Bar is a clean, ready-to-eat, plant-based bar to fuel a healthy, active lifestyle—all without compromising on great taste. Dipped in chocolate, it provides the best combination of balanced nutrition and flavor ever seen in an on-the-go bar.

Building on the concept of "All-In-One Nutrition" that Vega is known for, the new Vega One Nutrition Bar is packed with a healthy boost of daily essentials: 15 grams of protein, 6 grams of fiber, and 1.5 grams of Omega-3, key vitamins and minerals, antioxidants, and a full serving of greens plus 1 billion cfu probiotics per bar. Gluten-free, with no added sugar, artificial flavors, colors or sweeteners, the bars are available in three delicious flavors: Double Chocolate, Chocolate Almond and Chocolate Cherry.

"We are very proud to expand our popular Vega One line to offer the convenience of bars," said Brendan Brazier, Vega's formulator. "Our customers are extremely passionate about the Vega One Nutritional Shake and challenged us to create a delicious, ready-to-go version that's just as clean and nutrient-dense. To meet that challenge, we developed our Vega One Nutrition Bar and in my opinion, it's the best nutrition bar you will ever sink your teeth into."

Vega One Nutrition Bars can be purchased nationwide in Canada and the United States at Whole Foods Markets and health food retailers for $3.99. For more information, visit http://www.myvega.com.

"We are thrilled to see how so many more consumers are embracing clean, plant-based nutrition as a way to positively impact their health, quality of life and the environment," continued Brazier. "And we'll continue innovating new products that simplify people's lives so they can spend their time working towards their ultimate vision of optimal health—as they define it..  We see tremendous growth ahead."

About Vega
Since 2001, Vega (previously Sequel Naturals) has established itself as the leader in the plant-based natural health and performance products industry. Formulated by Brendan Brazier, vegan former professional Ironman triathlete and bestselling author on plant-based nutrition, the Vega brand of nutritional products is internationally recognized. Good for your body and the planet, Vega is the clean, plant-based choice to fuel your healthy, active lifestyle—without compromise. For more information, please visit www.myvega.com, join Vega on Facebook at www.facebook.com/vegafanpage and on Twitter @VegaTeam.

For more information, please contact:

Bradford Walton, MWW
[email protected]
213-234-1746

Jessica Malach, Vega
[email protected]
604-945-3133 x 366

SOURCE Vega