ATLANTA, Aug. 27, 2013 /PRNewswire/ --Veracity Payment Solutions, a leading privately held merchant acquirer and provider of payment transaction processing services, today announced the appointment of J. Brian Merena as senior vice president of Bank Channel Sales. Merena will be responsible for managing and overseeing all sales and program activities for the financial institutions and new bank services while also integrating the organization's recently acquired mobile marketing solutions into their offering.
"I am thrilled to join Veracity Payment Solutions during this phase of the organization's growth," said Brian Merena. "As the financial services and banking markets continue to see increased competitiveness, it is crucial for us to offer solutions that enable our bank partners to retain and grow new business. Veracity's product and technology focus has been geared toward EMV and mobile marketing. With the push to get North America caught up with the countries that are currently EMV ready or have began the EMV-chip migration, Veracity is poised to bring a very streamlined and robust program to our bank partners," added Merena.
In addition to the company's leadership and expertise around EMV, Veracity is committed to delivering mobile marketing solutions and programs for its bank channel.
"What resonates with our existing bank partners is our ability to minimize their cost of service and the resources necessary to maintain multiple product lines. This concept is concise with our mobile marketing strategy," said Merena. "With the ongoing growth of social media and other capabilities such as QR code, short message service (SMS) and couponing, Veracity can provide the tools that will allow banks to engage with their customers at a personal level to build loyalty. There's no cost barrier compared to traditional marketing methods and we're excited to be able to offer these options to our bank clients."
"We're excited to have Brian's caliber of talent here at Veracity," commented Matt Thatcher, executive vice president of business development at Veracity. "Brian's insight and market expertise are ideal for the strategic plans we have in place for our bank portfolio growth. Brian's role will be pivotal in delivering new ideas and successful partner programs designed to surpass the traditional models the industry typically offers."
Spending more than 20 years in executive leadership roles, Merena comes to Veracity from Bank of America Merchant Services (BAMS). During his tenure at BAMS as senior vice president, Merena oversaw all third party strategic partners, including VAR and ISV integration as well as developing and executing the company's product, sales and conversion strategies.
About Veracity Payment Solutions Veracity Payment Solutions is a merchant acquirer and provider of payment transaction processing services, related software applications and other value-added products to businesses of all sizes and vertical markets. The Company's vision is to devise and deliver emerging payment solutions that have traditionally been available to only larger financial institutions and businesses. Veracity Payment Solutions processes more than $7 billion in electronic payment volume annually for over 35,000 merchant locations in North America. For more information, please visit www.veracitypayments.com.