Vercepta Redefines Reputation Intelligence with Launch of RepIQ™

New system delivers dynamic performance benchmarking for modern brands

NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Vercepta, the reputation intelligence platform built to give business owners clarity and control over how their brand is perceived, today announced the launch of RepIQ™, a proprietary scoring system designed to redefine how reputation is tracked, compared, and understood.

For too long, businesses have been reduced to static star ratings, numbers that fail to capture the complexity of customer experience or the realities of operating in competitive markets. Star ratings can be manipulated, stripped of context, and disproportionately influenced by the loudest voices. A single negative review can linger for months, overshadowing dozens of positive interactions. Worse, these ratings offer no benchmark. A five-star restaurant and a five-star auto shop share the same label, with no lens into relative performance or momentum.

RepIQ™ was built to fix that. Instead of freezing a reputation into a static number, RepIQ captures shifts in visibility, sentiment, and responsiveness, then weights and benchmarks those signals against competitors and industry norms in real time. The result is a living index of brand health, one that moves as markets move and evolves as customers respond.

"Stars tell you how one customer felt. RepIQ tells you how your brand stacks up against every competitor, across every platform, in real time. It's weighted, benchmarked, and momentum-adjusted, so it becomes a living index of reputation health. Only on Vercepta," said Justin Jennings, founder of parent company Stellar Analytics.

Ninety days post launch, Vercepta has been adopted across industries from hospitality to healthcare. Early users are leveraging the platform not just to monitor reputation, but to identify competitive gaps, track momentum, and translate feedback into strategy. By reframing reputation as an active business signal, not a passive star count, Vercepta is giving owners a new way to see where they stand and where they can grow.

With the introduction of RepIQ, Vercepta advances its vision of reputation intelligence: the next evolution beyond reputation management. Where management tools focus on responding to reviews, intelligence is about understanding context, movement, and relative strength. It is about equipping businesses with a competitive benchmark they have never had before.

Vercepta's RepIQ system represents a shift in how reputation will be measured moving forward, from static and siloed to dynamic and comparative. As markets continue to digitize, reputation is no longer a side metric. It is an operating metric. RepIQ makes it measurable, actionable, and clear.

For more information, visit www.vercepta.com.

About Stellar Analytics:
Stellar Analytics is a New York based data analytics firm specializing in insight driven solutions for businesses. Through a combination of consulting expertise and proprietary product development, the firm helps organizations navigate complex data challenges and make smarter, more informed decisions. Stellar Analytics is committed to advancing the use of data as a strategic asset, enabling its partners to adapt, grow, and compete in a rapidly evolving environment.

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SOURCE Stellar Analytics