NEW YORK, Sept. 27, 2017 /PRNewswire/ -- Verisart, the world's leading provider of digital certification to the art and collectibles market, today announced the launch of its partner certification program and its inaugural partnership with Avant Arte, one of Instagram's biggest art publishers.
Speaking at the second annual Rights Tech Summit in New York, Robert Norton, CEO of Verisart said: "As online retailers and galleries look to improve certification standards, we're seeing increasing demand for blockchain enabled certificates and we're delighted to work with Avant Arte as our first limited edition print partner."
Under the terms of the agreement, Avant Arte will apply Verisart's blockchain certification standards across all its represented artists and sales of limited edition artworks. Each artwork certificate will be optimized for both physical and digital use with a unique QR code, blockchain timestamp and web address.
"By partnering with Verisart, we're applying two factor validation of ownership by combining a physical ownership certificate and a digital certificate on the blockchain including immutable and authorized information about the artwork edition," said Nico Veenman, CTO of Avant Arte.
Avant Arte is the first company to use the Verisart Partner API allowing easy transfer of data and certificate customization. Partners wishing to include blockchain certification can apply online at Verisart and determine their specific design, hosting and image identification requirements.
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Nico Veenman, CTO, Avant Arte
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Verisart is the world's leading platform to certify and verify artworks and collectibles using the Bitcoin blockchain. Since its launch in 2015, Verisart has provided contemporary artists including Shepard Fairey with a free and easy way to generate permanent certificates of authenticity and reduce the scope for fraudulent activity. Verisart combines museum certification standards, distributed ledger technology and image recognition to its provenance and registry services. The company is headed by Robert Norton, formerly CEO & co-founder of Saatchi Online & Sedition Art and its Board Advisers include Peter Todd, Bitcoin core developer and Dr. Ahmed Elgammal, Professor of the Art & Artificial Intelligence Lab at Rutgers University. www.verisart.com
About Avant Arte
Avant Arte is a digital platform for collectible arts, exploring new ways to open the doors to art collecting. Avant Arte enables the discovery of new masterpieces engaging the aspiring collector and cultivating new connections with collectors, artists, and gallerists. Launched in 2015 by Christian Luiten and Curtis Penning as a digital outlet for their personal journey in the world of arts, the platform has built a large following of curators, designers, and developers including Brett Gorvy, Simon de Pury and Serpentine Gallery director Hans Ulrich Obrist. www.avantarte.com