Veritone Expands its Reach to New Vertical Markets with Veritone Enterprise

John Newsom Joins Team as EVP of Veritone Enterprise to Introduce the Vision of Media-Based Actionable Intelligence to New Market Segments

Jan 20, 2016, 06:47 ET from Veritone

NEWPORT BEACH, Calif., Jan. 20, 2016 /PRNewswire/ -- As Veritone continues its expansion into new vertical markets, the company announced today the launch of Veritone Enterprise with John Newsom at the helm as executive vice president. Newsom joins the team to leverage the success of the broadcaster and advertiser-focused Veritone Media business and will continue to amplify the company's trajectory into a wide variety of vertical markets including politics, legal and law enforcement, regulatory compliance, financial services, customer service and more.

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Newsom was selected to run the new division based on his 30 years of corporate enterprise technology experience.

  • Veritone Enterprise – Using the power of the company's Cognitive Media Platform (CMP), Veritone Enterprise enables its customers to process private and public media through a robust set of cognitive algorithms, including transcription, facial recognition, speaker and object identification, tonal analysis and more. The cloud-based ecosystem equips corporations, organizations and government agencies with the tools necessary to harness the power of audio and video media including television, YouTube, radio, podcasts and daily communication captured from body cams, meetings, speeches, customer service calls and presentations.
  • International business insight – Newsom's extensive global experience with a wide range of Fortune 2500 customers, from senior executive levels to IT administrators and developers, enables him to "feel" market opportunities and direct sales, engineering and other activities accordingly to maximize revenue growth and competitive advantage.
  • From concept to clear communication – Newsom possesses a unique ability to simplify complex solutions and concepts to optimally enable sales and pre/post sales teams as well as customers and partners.
  • A career in tech – Most recently, Newsom served as CEO for Silicon Valley Disaster Recovery-as-a-Service pioneer, Quorum. Before that, Newsom held sales, product and executive management positions of increasing responsibility at Quest Software over a period of 18 years, completing his tenure as the VP/GM Application Management Business Unit. Previous to Quest, he held software engineering and program management roles at Silicon Valley fault tolerant computing pioneer, Tandem Computers.

John Newsom, executive vice president, Veritone, said:
"It is my goal to help Veritone achieve its vision to create an exponentially more intelligent Internet by transforming unstructured audio and video media, which comprises more than 70 percent of the world's data, into actionable intelligence. What excites me the most is the virtually unlimited number of high-value applications of this technology within the corporate enterprise landscape, driven by Veritone's unique capabilities to ingest, track, analyze, correlate and repurpose both public and private audio and video content. It is great to be a part of such a ground-breaking, cognitive technology platform and business."

Chad Steelberg, CEO, Veritone, said:
"John is a highly energetic, motivational leader with a unique combination of both technical and business/sales background – just what we need to continue the extension of our Cognitive Media Platform across verticals. We have made great strides in providing tools to help the enterprise see into their media. From politics to law enforcement and finance to customer service, we are transforming the way audio and video is captured, accessed and leveraged throughout an organization. We are confident that John's decades of experience and expertise will help spearhead Veritone's market expansion and adoption."

About Veritone
Veritone developed the world's first Cognitive Media Platform (CMP). The company is setting a new standard in the evolution of media by providing an open ecosystem for developers, businesses and content owners to collaborate and effectively monetize the insights gained by programmatic cognitive analysis of audio and video streams. Visit us at

Media Contact:
Kim Dearborn 
Nadel Phelan, Inc.       

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SOURCE Veritone