Veritone to Advance Cognitive Computing via Collaboration with Microsoft

Veritone Integrates Microsoft Advanced Transcription Engine, Microsoft Azure Media Indexer, into its Cognitive Media Platform to Provide Actionable, Real-Time Intelligence from Video and Audio Content

Nov 17, 2015, 06:47 ET from Veritone

NEWPORT BEACH, Calif., Nov. 17, 2015 /PRNewswire/ -- Veritone announced today that Microsoft Azure Media Services Indexer (Indexer), an advanced natural language processing (NLP) engine, has been implemented into Veritone's powerful Cognitive Media Platform (CMP). This collaboration will provide state-of-the-art speech recognition to Veritone's CMP customers, while equipping Microsoft with a broader distribution for its Microsoft Azure Media Services. Veritone adds Indexer to its growing set of cognitive engines that include NLP, facial recognition, sentiment extraction, tonal analysis, fingerprinting and more.

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  • Veritone's CMP processes millions of hours of audio and video content using Microsoft Azure: By integrating within the CMP, Indexer expands its reach into a vast ecosystem of media to process, generating significant revenue streams for Media Services. This integration has shown a 20-plus percent increase in the accuracy of returned results. As the breadth of the data and the IQ of the CMP increases, so does the benefit to its customers.
  • Tapping into the speed and reliability of Azure: Azure Media Services provides Veritone's CMP with Azure Media Indexer, the NLP engine, to ingest and analyze private and public media securely, reliably and efficiently at scale. The net result is actionable intelligence in near real time that directly impacts Veritone's CMP customers' bottom line.
  • Veritone delivers a more cohesive cognitive computing solution: Microsoft Corp. joins the growing set of cognitive engine partners, powering Veritone's CMP with yet another digital sense. This collaboration delivers a more comprehensive cognitive computing experience, providing users with an expansive set of tools and analytics to better understand and activate their media.

Chad Steelberg, CEO, Veritone, said:
"The dawn of the cognitive cloud is upon us, shining new light on the media we consume and unlocking value through a class of digital senses. For years, Microsoft has been a major player in the advancement of natural language processing. We couldn't be more thrilled to have this titan of technology and NLP innovator join our Cognitive Media Platform. The CMP and the digital senses powering it are not limited by the capacity of a single mind, but rather are growing at an exponential rate that will transcend our own understanding."

Sudheer Sirivara, partner director, Azure Media and Azure CDN Services, Microsoft, said:
"Microsoft continues to add new services to Media Services to meet the demand of customers large and small. Through our work with Veritone's Cognitive Media Platform, we are building transformative cognitive computing applications that can easily be used by a wide customer base."

About Veritone
Veritone developed the world's first Cognitive Media Platform (CMP). The company is setting a new standard in the evolution of media by providing an open ecosystem for developers, businesses and content owners to collaborate and effectively monetize the insights gained by programmatic cognitive analysis of audio and video streams. Visit us at

Media Contact:
Kim Dearborn 
Nadel Phelan, Inc.       

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SOURCE Veritone