Verticurl Bolsters Customers' Engagement Capabilities with Oracle Marketing Cloud

NEW YORK, Jan. 25, 2017 /PRNewswire/ -- Verticurl, a Gold level member of Oracle PartnerNetwork (OPN), today announced the launch of new engagement capabilities with Oracle Marketing Cloud (OMC).

Verticurl's OMC offering is designed to provide a cost-effective service for Oracle customers that are committed to driving customer engagement and increasing revenue through consistent cross-channel experiences that include segment targeting, content testing, ongoing campaign monitoring, and insight analysis. The service offering is available globally to OMC customers in North America, Latin America, Europe, Africa, and Asia.

Verticurl's SMS Gateway enables marketers with an easy-to-use SMS feature within OMC to integrate with multiple global and regional gateway providers. Verticurl's WeChat Messaging Connector for OMC allows for both QR service, message service and reporting capabilities to offer tracking of engagement through the WeChat social channel. Both solutions are available on the Oracle Cloud Marketplace.

"The combination of these three key offerings developed for Oracle Marketing Cloud customers brings Verticurl's global relationship between the two companies to a new level," said Ab Gaur, Founder and CEO of Verticurl. "Our commitment to customers and partners alike is to support the industry's leading marketing technologies, collaborate with product development to enrich platform capabilities, and to operate the entire marketing technology stack at scale, globally."

"After several years of working together, Verticurl continues to invest heavily in the Oracle Marketing Cloud by not only creating unique value across our stack by the development of cutting edge offerings such as the WeChat connector, but also put their digital marketing capabilities to work by pivoting across our full stack," said James Mullarney, Vice President Oracle Marketing Cloud, Global Alliances, Channels and Agencies Group. "Comprehensive cross stack managed services are what our global customers are pivoting towards and we are delighted to see Verticurl embrace this trend. We look forward to continuing our work together."

About Verticurl

Founded in 2006, Verticurl is a marketing technology services agency that helps the world's leading multinational enterprise organizations drive demand through thoughtful customer engagement strategies, marketing automation, and operational excellence.  The Verticurl team is made up of more than 600 marketing technology professionals in North America, Canada, United Kingdom, Mexico, Brazil, Costa Rica, Singapore, India, Indonesia, Australia, China, Korea, Hong Kong, and Japan.

As a WPP agency, Verticurl is part of the world's largest communications services group, employing 165,000 people working in 3,000 offices in 110 countries.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

Media Contact:
Nate McNabb
Email: [email protected]

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SOURCE Verticurl