Vestorly Announces $2 Million in Seed Funding
Breakthrough content marketing technology platform to accelerate recruiting of top-flight engineers, expand enterprise capabilities.
NEW YORK, Oct. 23, 2014 /PRNewswire/ -- Vestorly, a content marketing platform for service providers, is announcing that it raised over $2 million in seed funding early in 2014 to expand its engineering team and enterprise capabilities. Participants include leading venture capital groups from New York and Silicon Valley.
Vestorly's proprietary technology harnesses any Web content in real-time without interfering with publishers' advertising technology and bypasses costly publishers' content licenses which are often over $100,000 per year. Having ready access to premium Web content for their marketing, current customers of Vestorly have experienced 300% increases in engagement among clients and prospects who welcome personalized content through email, social media, or website embeds.
Through pure automation, customers are also saving 6-8 hours per week by automating these personalized content experiences for their followers, rather than manually curating Web content, purchasing it, or writing their own. According to Vestorly CEO, Justin Wisz, "This changes the dynamic in content marketing, improving workflows and marketing costs for businesses by orders of magnitude."
"For individual service providers, online marketing platforms fall short because they are built and priced for Fortune 1000 marketing departments, not millions of service providers who build their business on relationships," said Justin Wisz, CEO of Vestorly.
"To solve this problem, Vestorly's technology provides access to unlimited Web content curated in real-time so service providers can engage clients and prospects in a natural way, while also generating leads," Wisz continued. "Vestorly automatically delivers Reader Profiles on every person interacting with a service provider through multiple digital channels, in order to deliver names and emails and mutual connections, instead of just page views or click-throughs."
Vestorly's customers are mainly in the financial service provider space, but the company has pilots in other professional service verticals. "We've been extremely pleased with the wealth management industry's early reception of Vestorly and we're excited to further invest in the platform to bring this industry into the digital age," said Wisz.
Vestorly is aggressively expanding its capabilities and engineering talent. Future plans for the company include more focus on harnessing the platform's network effect among users in order to enhance the engine driving personalized content experiences for readers, as well as drive lead generation for professionals.
About Vestorly
Vestorly is a technology company solving the content marketing problem for professional service providers, and the enterprises that support them. Founded in 2012, Vestorly is the brainchild of marketers, data analysts, and engineers from Fisher Investments, J.P. Morgan and Microsoft. Vestorly's technology provides a unique content discovery experience and data-powered lead generation. Vestorly is currently being used by professionals from over 400 financial services firms and institutions to link digital marketing efforts with client acquisition goals. For more information, please visit www.vestorly.com.
Contact:
Tim Welsh
Nexus Strategy, LLC
415-847-4874
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SOURCE Vestorly
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