GREENWICH, Conn., March 22, 2017 /PRNewswire-USNewswire/ -- Veterans Advantage, PBC, one of the nation's first public benefit corporations for the military and veteran community, surpassed the milestone of one million engaged Facebook followers last month.
Veterans Advantage has gained an impressive half a million followers since 2016 alone, attracting, on average, 39,000 new fans each month. Engagement on their posts continues to grow as well, with an average of 54K likes, comments, and shares per month.
"We post inspirational content demonstrating our mission of greater respect, recognition, and rewards for our military, veterans, and their families. It's gratifying to see that our fans are responding so positively to our messaging," says Scott Higgins, co-founder and CEO of Veterans Advantage, and a Vietnam War veteran. "We also use Facebook and our blog as a dynamic, free marketing tool for our partners. Our platform allows patriotic businesses to reach the highly loyal military customer and economically empowers our members with exclusive benefits and discounts. It's a win-win for everyone," added Higgins.
In addition to doubling its social media presence in the past year, Veterans Advantage has issued over one million VetRewards Cards, the nation's leading card for military benefits. The member card is used to redeem exclusive benefits with its partner coalition of leading travel providers and top retailers, including over 100 popular brands like United Airlines, JetBlue, CVS/pharmacy, Office Depot/OfficeMax, Verizon Wireless & Fios, Amtrak, Greyhound, Dell, Apple, Avis/Budget, Universal Orlando Parks & Resorts, and 1-800-Flowers.
Veterans Advantage helps its coalition partners by offering free military marketing, media and military verify technology services to attract new customers from the military community of over 100 million Americans who are active duty, veterans or immediate family members. Partners may verify eligibility for their offers using the free API to qualify customers for their military offers in real-time.
"Veterans Advantage partners are excited to join our coalition because we create a real opportunity in all our marketing channels, including our social media, to attract a loyal, highly engaged military customer with real purchasing power. We enhance the military customer experience by removing all the traditional barriers to getting a military discount, as well as produce brand goodwill for our coalition partners that offer a real 'thank you' for those who serve," says Higgins.
About Veterans Advantage, PBC: Veterans Advantage is a registered public benefit corporation with the mission of advocating greater respect, recognition, and rewards for U.S. military veterans, active and retired U.S. military, guardsmen, reservists and their family members. Founded in 2000, Veterans Advantage partners with a national coalition of trusted retailers, travel industry leaders, and service providers to create new benefits and discounts for the men and women who have sacrificed for our freedoms. Veterans Advantage discounts can be redeemed online, in mobile apps, by toll-free phone, and at point-of-sale nationwide with the VetRewards Card. For more information on Veterans Advantage, or to find out more about how you can offer an exclusive Veterans Advantage discount, visit www.veteransadvantage.com/partnerships
Contact: Roy Asfar
SOURCE Veterans Advantage