MIAMI, July 30, 2015 /PRNewswire/ -- Today, IMS Internet Media Services (IMS) and Vevo announced that they will partner to bring Vevo advertising opportunities to Latin American businesses. IMS, the leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into Latin America, will be the brand's advertising representative in Latin America.
Vevo is the world's leading all-premium music video and entertainment platform with over 11 billion monthly views globally. Vevo has enlisted IMS to help the company expand its advertising opportunities in Latin America and educate advertisers on how best to connect with consumers in Spanish-speaking Latin America, including Mexico, Chile, Argentina, Colombia and Peru.
"Our latest research shows that two thirds of mobile users in Latin America already know Vevo and over half consider it an important platform in their daily use," says Gaston Taratuta, CEO and Founder of IMS. "As the number one music site in the world, Vevo has the exceptional ability to reach Latin Americans in new ways, both locally and globally."
Latin America presents an excellent opportunity for digital advertising. The digital ad sales outlook for Latin America is poised for double-digit growth over the next five years, in a region where mobile connections already surpass 120 percent of the population. The Latin American consumer is increasingly connected, dominates technology and is highly influenced by social media, preferring to engage with brands.
"Vevo's viewership in Latin America and Mexico is continuing to grow remarkably year on year, especially in Mexico, which is now Vevo's second largest market in terms of views - something that is very exciting for us to see," says Nic Jones, Executive Vice President, Vevo. "Out of Vevo's 11 billion monthly views globally, 1.4 billion come from Mexico alone. There's immense potential for Vevo in Mexico and other Latin American countries, and we're excited for IMS to help us better communicate with advertisers locally, and across Latin America."
Through IMS, advertisers will have the exclusive opportunity to target Vevo viewers through contextual targeting, music genre, and artist targeting, among other segmentation variables. Additionally, Vevo Originals, which follow the careers of emerging artists, offers brand integration opportunities on a local level. This partnership will strengthen IMS' ability to bring new opportunities to the advertising market, facilitating new ways for brands to engage with their audiences. Vevo and IMS look forward to working together with businesses and consumers in Latin America, to help bring valuable messages to the digital consumers.
Vevo is the world's leading all-premium music video and entertainment platform with over 11billion monthly views globally. Vevo brings a library of 150,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who love music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo's massive scale and reach that has attracted more than 1,100 brand marketers around the globe since its launch in 2009.
IMS Internet Media Services (IMS) is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services. Leading brands such as Apple, Twitter, Waze, LinkedIn, Foursquare, Spotify and Crackle have partnered exclusively with IMS to strengthen their presence in Latin America. IMS helps them navigate the diverse markets by resolving operational, cultural, legal, and commercial challenges unique to each country. Through its market insight, regional expertise and deep understanding of local business needs, IMS has introduced these brands into the region and continues to help them grow. IMS has close relationships with hundreds of brands and agencies throughout Latin America, furthering the company's expertise in this diverse marketplace. IMS is headquartered in Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panamá, Peru, Ecuador and Uruguay. www.imscorporate.com
SOURCE IMS; Vevo