Viamedia Announces Strategic Partnership Agreement with Consolidated Communications

Viamedia renews key markets and continues expansion to new cities in partnership agreement with one of the largest independent communications providers in the U.S.

May 12, 2014, 09:30 ET from Viamedia

LEXINGTON, Ky., May 12, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced its partnership with Consolidated Communications.  With the partnership, Viamedia will continue to serve as the company's strategic advertising representative in the important markets of Sacramento, California and Kansas City, Kansas.  Additionally, Viamedia will expand to the new markets of Champaign, Illinois and Pittsburgh, Pennsylvania.  Consolidated Communications is not only one of the largest independent communications providers in the United States, but also, provides one of the highest quality networks in the industry.

"We are pleased to continue our relationship with Consolidated Communications and look forward to introducing Viamedia to Champaign and Pittsburgh," said Mark Lieberman, President and CEO, Viamedia.  "Consolidated Communications has a long and deep history in each of its markets, and as a trusted resource for the communities they serve, they are highly regarded for their customer-focused solutions.  We are thrilled to be associated with an organization of such high calibre as we introduce our best-in-class advertising solutions to local businesses."

With the partnership, Consolidated Communications will renew Viamedia's advertising representation in Sacramento and Kansas City.  Additionally, Viamedia will expand its services to Champaign and Pittsburgh where the company's expert sales team will work with local businesses in executing strategic local advertising campaigns.

"We are excited to continue working with Viamedia as we expand our relationship to new territories," said Senior Product Manager Jaime Montes, Consolidated Communications.  "Our success has been largely built on making our customers our top priority, and with this mind-set, we continuously create customizable solutions and provide the industry's best customer support.  With Viamedia as our partner, we will provide commercial customers with the most innovative products they need to help their businesses grow."

Viamedia's partnership announcement with Consolidated Communications further bolsters the company's unprecedented growth to key markets across the country.  With its dual locations in Lexington, Kentucky and New York City, Viamedia has digital representatives across 68 markets in the U.S. serving 53 MVPD partners and over 12,000 local advertisers. 

Headquartered in New York, NY, and Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling market-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit

Founded more than a century ago, Consolidated Communications (NASDAQ: CNSL) provides advanced communications services to both residential and business customers in California, Kansas, Missouri, Illinois, Texas and Pennsylvania. Consolidated Communications offers a wide range of services over its technologically advanced IP-based network, including local and long distance telephone, Digital Phone, high-speed Internet access and Digital TV. Additional information about Consolidated Communications and its products and services is available at

SOURCE Viamedia