Viaplay Selects thePlatform as Central Video Publishing System for Pay-TV Services Across Connected Devices

SEATTLE, Dec. 12, 2013 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced that it has been selected to provide the back-end video management for Viaplay, the Nordics leading online service for TV shows, movies and sporting events.

Viaplay provides both online and set-top box-based TV services, and is part of Modern Times Group (MTG), an international entertainment broadcasting group with operations that span four continents and include free-TV, pay-TV, radio and content production businesses. Under today's agreement, thePlatform's cloud-based, mpx video publishing system will manage Viaplay's TV services to support viewers on PCs, smartphones, tablets, smart TVs, Xbox, PlayStation 3, as well as Viaplay's OTT set-top box.

"thePlatform has an exceptional track record of managing large-scale online TV services around the globe," said Niclas Ekdahl, CEO of Viaplay. "mpx enables us to centralize our video publishing efforts across all our territories and let our subscribers watch their favorite movies, sports and TV shows on their device of choice when convenient to them." 

"Viaplay is a pioneering leader in providing online premium TV series, movies and live sports to consumers across the Nordics," said Ian Blaine, CEO of thePlatform. "We're very proud to help Viaplay offer its video services across the devices and countries they serve. And, as part of our expanding commitment to Europe, we continue to increase our investment in regional infrastructure and our local service organization to enable timely and secure video publishing with enterprise-grade reliability."

mpx's Role across Sweden, Norway, Denmark, and Finland

thePlatform's mpx video management system provides several key functions for Viaplay. Specifically, mpx provides easy workflow management of video ingest; metadata management; subscriber management and viewing rights enforcement; and automated publishing across device and video player profiles. Geographically, mpx will manage Viaplay's online TV services in Sweden, Norway, Denmark, and Finland.

Continued investment in EMEA

European customers of thePlatform are supported by the company's geographically redundant datacenters in Europe and North America. In addition, thePlatform recently appointed Jan Bertil Dahms (Germany), Jon Roberts (UK), and Richard Cross (Eastern Europe) as sales executives in the region, reporting to Simon McGrath, General Manager, Europe.

Additional information about Viaplay is available at www.Viaplay.com. More information about thePlatform is available at www.thePlatform.com. 

About thePlatform
thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Astral, BT, Cablevision, CBC, Comcast, Cox Communications, E!, Engage Sports Media, the Golf Channel, HIT Entertainment, Liberty Global, LSDLive, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, and numerous others. With more than a decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.

About Viaplay
Viaplay is Nordics' leading online service for TV, Film and Sport. Viaplay offers the latest TV series, thousands of popular movies and world class live sport events incl. English Premier League, UEFA Champions League, NHL and Formula 1. Viaplay is currently available on several internet connected devices incl. computers, smartphones, tablets, Smart TVs, gaming consoles, and Viasat set-top-boxes. Read more at www.viaplay.com.

Viaplay is part of Modern Times Group (MTG) an international entertainment broadcasting group with operations that span four continents and include free-TV, pay-TV, radio and content production businesses. MTG's Viasat Broadcasting operates free-TV and pay-TV channels, which are available on Viasat's own satellite platforms and third party networks, and also distributes TV content over the internet. MTG is also the largest shareholder in CTC Media, which is Russia's leading independent television broadcaster.

All products, brands, and service names listed in this release remain property of their parent companies and do not indicate official support or endorsement for thePlatform or its products and services.

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