CHICAGO, Nov. 28, 2018 /PRNewswire/ -- Vibes, a mobile marketing leader, today announced that the latest Net Promoter Score (NPS) research conducted by an independent third-party shows the company achieved a rating of +75. This places Vibes above some of the largest, most respected brands in the world in terms of customer satisfaction and is more than double the software industry average of +31.
The NPS is a highly regarded metric that measures customer experience and loyalty. It is calculated by asking customers if they would recommend a company's products or services to a friend or colleague. This standardized measure allows for comparisons within and across industries and is used by companies to evaluate measures of customer service and retention.
"At Vibes, we are dedicated to delivering the best customer experience, providing features that address customers' needs and enabling them to make stronger connections in an industry that is rapidly evolving," said Alex Campbell, chief innovation officer at Vibes. "Today's consumers are busier than ever; our job is to help people genuinely engage with the companies they love."
Vibes was launched in 1998 with the goal of creating an intersection between mobile and marketing. Twenty years later, Vibes is a recognized leader in the U.S. and has expanded throughout Europe and Asia.
The NPS achievement comes on the heels of recent awards wins for the company and represents powerful feedback from customers across the world. In September the company won the 'Lighthouse' award from the Illinois Technology Association's 2018 CityLights Awards. Vibes was also recognized as a Winner in the Annual 2018 Customer Sales and Service World Awards in July for its customer service team overall leadership and management.
Vibes enables marketers to deliver compelling and profitable mobile engagement conversations. The Vibes Mobile Engagement Platform lets marketers easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Google Pay, messaging apps, and mobile web campaigns — all through a single interface. With a world-class NPS score of +75, Vibes is a customer-first company, serving brands such as Chipotle, Discover, Lane Bryant, PetSmart and Allstate. To learn more about Vibes, visit www.vibes.com.