CHICAGO, Aug. 14, 2012 /PRNewswire/ -- Vibes, a mobile marketing and technology company, today announced it has been awarded a U.S.-issued patent covering its SMS mobile marketing and advertising capabilities. The recent patent, along with previously secured patents by the company, are a testament to Vibes' leadership in the mobile marketing space, which it has been pioneering since 1998.
The recently acquired patent by the United States Patent and Trademark Office is Patent No. US 8,175,624 B2 entitled "Method and System for Managing Short Message Service Aggregation Platform and Providing Advertising Content to Mobile Communications Devices." The patent covers the delivery of sponsored advertising in SMS messages to consumers who have agreed in advance to receive advertising.
Vibes' previously secured patent, Patent No. US 7,489,940 B2 entitled "System and Method for Managing Short Message Service Communications for Radio Station Hosted Event," acknowledges the company's creation of an application for SMS mobile marketing capabilities for radio. The patent covers a disc jockey's on-air call to action, where listeners can engage with the call to action and then an interface aggregates their results in the disc jockey booth.
"Vibes will continue to invest in the best technology to power mobile relationships, which benefits the retailers and brands turning to Vibes to help design and execute their mobile marketing strategies. The acquisition of these patents reinforces Vibes' role as a leading mobile solutions provider," said Jack Philbin, Vibes' co-founder, president and CEO.
Founded in 1998, Vibes has been pioneering the mobile landscape for the past 14 years. Vibes' cloud-based mobile marketing platform, Catapult, arms brands with intuitive, data-driven tools to engage consumers across multiple communication channels, including SMS, MMS, QR codes, mobile Web, push, m-commerce and integration with social platforms.
Vibes combines its Catapult mobile marketing platform technology with its Mobile Relationship Management approach to create immediate and long-lasting relationships between brands and consumers that drive increased foot traffic, basket size and loyalty. Vibes also has several more patents currently in review by the United States Patent and Trademark Office.
Founded in 1998, Vibes is a mobile marketing and technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult platform enables brands, agencies and media companies to launch a wide range of mobile solutions from SMS, to MMS, QR Codes, on-screen, alerts, mobile Web, mobile incentives and integration with social platforms. Using Vibes' Mobile Relationship Management (MRM) approach, companies forge immediate and long-lasting customer relationships by tapping into the uniquely personal nature of the mobile phone. The Company has delivered billions of mobile experiences on behalf of customers that include Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Vibes is one of only nine Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes_Media.