CHICAGO, Nov. 8, 2017 /PRNewswire/ -- Vibes, the leading mobile engagement platform for enterprises, today announced a new mobile loyalty solution to help brand marketers grow loyalty member enrollment and engagement. Automatic Loyalty Enrollment (ALE) removes the friction from manual, paper-based forms and lets brands easily grow loyalty program membership, capture accurate customer identification information and fully take advantage of dynamic, location-based messaging and notifications mobile wallet offers.
Members of retailers' customer loyalty programs generate between 12 and 18 percent more revenue for retailers than customers who are not members of the loyalty programs, according to research from Accenture Interactive. The biggest challenges retailers face regarding their loyalty programs is keeping up with the underlying technology (mobile and digital capabilities) or investing enough in technology (40 percent).
"Delivering a delightful customer experience is paramount for brands to set itself apart and generate strong loyalty with consumers, given that loyalty program members generate significant incremental revenue compared with non-members," said Alex Campbell, co-founder and Chief Innovation Officer of Vibes. "Enhancing our mobile loyalty solution to empower marketers to easily modernize their loyalty programs with a seamless multichannel experience sets an exciting new benchmark in an increasingly competitive marketplace. Vibes works with leading brands to anticipate future growth trends and productize the opportunities they need to build loyalty, repeat visits and sales."
Multichannel Access to Loyalty Programs
With ALE, brands can activate new member loyalty enrollment at the point-of-sale and through digital channels such as SMS, email, apps and web. Integrated with Apple Pay and Android Pay, ALE addresses two significant challenges with loyalty programs today:
- First, by creating an onboarding process from the mobile phone, brands can easily activate new members without the hassle of lengthy paper-based enrollment forms, reducing the enrollment time to merely seconds, so consumers can engage and reap the benefits of being a loyalty member sooner.
- Secondly, the member's enrollment data will come directly from their device, eliminating poor member data quality.
Ultimately, the Vibes mobile loyalty solution with ALE removes the complexity and reduces the cost of running a customer loyalty program by making it easy to add new members and convert current members to a more personalized, on-demand experience. Compatible with existing loyalty, analytics and CRM systems, ALE doesn't require IT support and point-of-sale support is optional.
Brands interested in early access to these new capabilities can contact Vibes here.
Vibes helps marketers increase revenue and engagement through technology and expertise. The Vibes Mobile Engagement Platform enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Android Pay, and mobile web campaigns — all through a single interface. Vibes' clients include Starbucks, Sephora, Chipotle, The Gap, PetSmart, Foot Locker and Allstate. To learn more about Vibes, visit www.vibes.com.
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