Vibes Releases 'Mobile Wallet Handbook: The ABCs of Google Wallet and Apple's Passbook'

Presents Best Practices and Strategies for Retailers to Achieve Successful Mobile Wallet Campaigns

Feb 05, 2014, 12:51 ET from Vibes

CHICAGO, Feb. 5, 2014 /PRNewswire/ -- Vibes (, a mobile marketing technology leader, has released its 'Mobile Wallet Handbook: The ABCs of Google Wallet and Apple's Passbook.' The guide presents best practices and use cases for retailers looking to leverage mobile wallets – Apple's Passbook and Google Wallet – which are proven to effectively increase user engagement and in-store foot traffic.

The non-payment side of mobile wallets – which allows consumers to store content such as boarding passes and loyalty cards – is providing new opportunities for retailers to connect with consumers. According to research, 85 percent of consumers – specifically smartphone users – see the benefits of storing mobile-wallet content, but only 19 percent have noticed retailers offering mobile-wallet-specific content.

"Mobile wallets help retailers provide consumers with rich and personalized experiences that build loyalty," said Jack Philbin, co-founder and CEO of Vibes. "Tools like Google Wallet and Apple's Passbook offer a unique channel to distribute dynamic content, obtain higher conversions and harness location-aware marketing. With our handbook, retailers will be able to understand how to successfully communicate and engage with consumers through mobile wallets."

On Thursday, Feb. 6, at 2:00 p.m. ET/1:00 p.m. CT, Vibes will host a webinar: "The ABCs of Google Wallet and Apple's Passbook: Activation Tips, Beacons & Creative Design Tricks." Attendees will learn activation ideas, how to leverage Beacon location-aware technology, creative customer calls to action and design tips and tricks.  

To download the handbook, visit To register for the webinar, visit

About Vibes
Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through mobile messaging, mobile wallet marketing leveraging Google Wallet and Apple's Passbook, post-click engagement, and advanced segmentation, targeting and personalization. Vibes has delivered more than 4 billion mobile experiences on behalf of customers that include Sears, Home Depot, Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. The Common Short Code Administration (CSCA) recognizes Vibes as one of only six Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit or connect on or