CHICAGO, Nov. 20, 2013 /PRNewswire/ -- Vibes (www.vibes.com), a mobile marketing technology leader, will host a webinar that will examine the key differences between Google Wallet and Apple's Passbook, and the ways marketers can leverage both tools to optimize their mobile wallet campaigns this holiday season, and beyond.
WHY: Now that both Google Wallet and Apple's Passbook are available to consumers, marketers have many questions about how to use the non-payment side of these tools to store offers, discounts and loyalty cards and engage customers through mobile. In this webinar, attendees will learn why an integrated strategy is critical to reach all iPhone and Android users, key differences of these tools, best practices for mobile wallet marketing and tips for using mobile wallets to their advantage this holiday season.
Attendees can tweet questions before, during and after the event using the hashtag #mobilewallet, and they can also follow @Vibes for other great conversations.
About Vibes Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through mobile messaging, mobile wallet marketing leveraging Apple's Passbook and Google Wallet, post-click engagement, and advanced segmentation, targeting and personalization. Vibes has delivered more than 3 billion mobile experiences on behalf of customers that include Sears, Home Depot, Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Gartner Research recently named Vibes a "Cool Vendor in Mobile Marketing" and Forrester Research, Inc. recently featured Vibes in the October 2013 Mobile Messaging Vendor Overview report. The Common Short Code Administration (CSCA) recognizes Vibes as one of only seven Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes.