BOSTON, July 13, 2017 /PRNewswire/ -- Vice Cream™ today unveiled its first national advertising campaign with a video entitled "Vice Cream: Call the Vice Line," encouraging consumers to take an unapologetic approach to eating real ice cream. In anticipation of National Ice Cream Day on Sunday, July 16, 2017, Vice Cream is giving everyone in America a "little sample" of their premium ice cream.
"Vice Cream: Call the Vice Line," a long-form, two-minute online video that features an empowered, millennial female lead eating Vice Cream and talking about the brand in an unexpected and entertaining way, makes no apologies for the decadent flavor combinations and ingredients in Vice Cream's eight flavors of premium, real ice cream. The ad ends with the Vice Cream Call Center where live "virtual tasters" field calls from customers who call 1-833-VICE-CREAM, seductively giving each caller a "taste" of Vice Cream by describing the flavors. Both the Vice Cream Call Center phone line and the video campaign kick off today – Thursday, July 13.
"We hope this virtual sample for everyone in America gets the young, and the young at heart, excited about our brand and puts a smile on their face," said Dan Schorr, founder and CIO (Chief Ice Cream Officer) of Vice Cream.
"We were getting tired of seeing so-called ice cream companies boasting about high-protein, low-fat and dairy-free ice cream. You have to Live Life. We take great pride in being the most decadent ice cream company out there," added Schorr.
The launch of the campaign marks a pivotal point in Vice Cream's growth as it continues to expand from a Boston-based, edgy brand to a national brand with a cult following. Vice Cream tapped HellHorse – a recently-launched micro agency founded by Jude Senese and Lawson Clarke – to create the video. Station Film is the production company and Brendan Gibbons is the director.
Vice Cream is expanding rapidly across the country and is currently available by the pint in grocery stores throughout the Northeast, mid-Atlantic and South. It produces eight super premium flavors, including Choc of Shame, Breakfast in Bed, Higher Grounds, Bourbon Mash, Afternoon Delight and recently launched Toffee Wife, Minted, and L'Orange A Trois.
To view the "Vice Cream: Call the Vice Line" video, please visit www.eatvicecream.com.
About Vice Cream
Vice Cream is all about unapologetic indulgence with their eight super premium flavors and tagline "Live Life, Dig In." When Vice Cream Founder Dan Schorr was in college, he paid for school by driving a Good Humor ice cream truck during the summer. Years later in 2015, life threw Dan a curveball when doctors told him he had cancer. After undergoing treatment that included chemotherapy at Dana-Farber Cancer Institute in Boston, Dan beat the disease and made a decision to not just live life, but indulge in it, which led him to create Vice Cream in Boston. To Dan, ice cream is, and always should be, about unapologetic indulgence.
Find Vice Cream at Ahold, Key Foods, Food Emporium, Shop Rite, Shaw's, Roche Brothers, Star Market, Stop & Shop, Big Y and Dave's Marketplace in the Northeast. In the mid-Atlantic and South, you can find it at Harris Teeter stores. For more information, please visit www.eatvicecream.com, follow them on Twitter or Instagram @eatvicecream, or find them on Facebook at www.facebook.com/EatViceCream.
Dominic Amenta | DPA Communications
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SOURCE Vice Cream