VICTORINOX NORTH AMERICA APPOINTS AUDRA MURRAY AS DIRECTOR, FOODSERVICE TO LEAD GROWTH STRATEGY

MONROE, Conn., Oct. 5, 2026 /PRNewswire/ -- Victorinox, maker of the original Swiss Army Knife™, has appointed Audra Murray as Director, Foodservice. In this role, Audra will lead the company's Foodservice growth strategy across North America, overseeing new account acquisition, strategic customer development, and regional sales leadership.  Audra will focus on helping Foodservice operators reduce total knife program costs, improve cash flow, enhance employee safety and satisfaction, and optimize operational efficiency through solutions tailored to the needs to commercial kitchens and food preparation environments. Audra will report to Ulrich Wohn, President of Victorinox North America, and will lead growth initiatives for the Food Service segment. Greg Stak will continue overseeing Victorinox's Food Processing and Butcher divisions, ensuring continuity and strategic focus within that segment.

"Audra's extensive Foodservice experience and proven ability to develop strategic customer relationships make her an exceptional addition to our leadership team," said Ulrich Wohn, President of Victorinox North America. "As we continue investing in the Foodservice market, Audra will play a critical role in accelerating account acquisition, expanding our customer partnerships, and executing growth strategies that continue to strengthen Victorinox across the industry."

In her new role, Audra will focus on expanding Victorinox's presence among national restaurant chains, healthcare facilities, hospitality groups, educational institutions, and other large-scale food preparation operations. She will lead a team of Business Development Regional Sales Managers while overseeing strategic account development, sales planning, financial negotiations, distributor engagement, and market share growth initiatives across the Foodservice channel. She will work closely with customers and channel partners to expand access to Victorinox's holistic knife rental and sharpening service, helping operators simplify knife management, maintain consistently sharp tools, improve workforce safety, reduce replacement needs and support more predictable operating costs.

"I am honored to join Victorinox at such an exciting time for the Foodservice industry," said Audra Murray, Director, Foodservice, Victorinox North America. "Throughout my career, I have been passionate about building strong customer partnerships, identifying opportunities for growth, and delivering solutions that help operators succeed. I look forward to working closely with our customers and sales team to expand Victorinox's presence in the Foodservice market and further strengthen the brand's reputation for quality and innovation."

Victorinox was founded in 1884 when Karl Elsener opened a knife cutler's workshop in Ibach-Schwyz. Today, Victorinox produces over 90,000 household and professional knives daily which test 25% sharper than the competition with 20% better edge retention, offering our partners cost saving with the lifetime value of the knife, paired with logistical partnership support from sharpening to inventory management.

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ABOUT VICTORINOX  

140+ YEARS OF BEING BEST PREPARED.
The origins of Victorinox date back to 1884, when Karl Elsener opened a knifemaking workshop in a village in central Switzerland. Elsener delivered his first soldier's knife to the Swiss Army in 1891. Six years later, he created the Swiss Officer's and Sports Knife – now known as the original Swiss Army Knife™ – which would lay the foundation for a thriving global company.
Victorinox is now a fourth-generation family business operating in over 120 countries. In addition to its iconic pocket knives, Victorinox produces premium household and professional knives, watches and travel gear. Victorinox products embody the brand and ensure consumers are best prepared for everyday challenges by offering smart and masterful solutions. The enterprising spirit of the founder and a commitment to strong, values-based corporate governance live on until today.

SOURCE Victorinox