NEW YORK, June 3, 2011 /PRNewswire/ --
WHAT: Industry leading, global solar panel manufacturer Trina Solar Limited (NYSE: TSL) has become a sponsor of actor/racer Patrick Dempsey's Dempsey Racing Team. Together, the two organizations have established a solar charity initiative. The initiative will increase Trina Solar's brand awareness in the United States through the sponsorship and promotion of Patrick and the other Dempsey Racing drivers as solar ambassadors who will appear at different events, including last week's Indianapolis 500 ("Indy 500"), America's premier and most viewed automobile race.
The sponsorship will take the form of on-car logo branding on the engine cover of the Dallara/Honda, ensuring excellent opportunities for worldwide marketing exposure.
Trina Solar's association with Mr. Dempsey extends the solar manufacturer's momentum as the Company expands its leadership role in raising solar awareness throughout the world.
WHO: Video Includes: Spokesperson Lewis Franck of Phoenicia Sports and Entertainment
Jerome Mazet, Asst. Director Global Branding & APMEA Marketing, Trina Solar
Patrick Dempsey, Actor
Robert Muhn, United States Vice President Sales and Marketing, Trina Solar
VIDEO LINK (large file): http://file.brickyard.com/ftp/fetch/51fde99b-8297-424f-9955-de40c07cedcd/
About Trina Solar Limited
Trina Solar Limited (NYSE: TSL) ("Trina Solar" or the "Company") is a leading manufacturer of high quality modules and has a long history as a solar PV pioneer since it was founded in 1997 as a system installation company. Trina Solar is one of the few PV manufacturers that have developed a vertically integrated business model from the production of monocrystalline and multicrystalline ingots, wafers and cells to the assembly of high quality modules. Trina Solar's products provide reliable and environmentally-friendly electric power for a growing variety of end-user applications worldwide. For the North American market, Trina Solar has established its regional headquarters in San Jose, California. For further information, please visit Trina Solar's website at http://www.trinasolar.com.
About Dempsey Racing
A fulltime and year-round enterprise, Dempsey Racing www.dempseyracing.net is a professional auto racing team based in the greater Atlanta area in Norcross, Georgia. Owned by actor/driver Patrick Dempsey, the race and championship-winning team was established in late 2002 and currently competes in the GRAND-AM Rolex Sports Car Series. The operation is housed in a 10,000 square foot shop facility equipped with all of the engineering, fabrication and materials to build a complete race car in addition to supporting a two-car operation for an entire racing season.
About Phoenicia Sports and Entertainment
Based in New York City with offices in Bethlehem, PA and London, UK, PhoeniciaSport&Entertainment™ (PSE) is a specialized sports and entertainment management, brand-strategist, activation-marketing and content company operating as four distinct companies under one umbrella: Phoenicia Consulting™, PhoeniciaActivation™, PhoeniciaSocial™ and PhoeniciaFinance™. PhoeniciaSport&Entertainment™ senior management offers global expertise with well-documented successes in sport at significant senior levels with experience in the Olympics, Formula 1, IZOD INDYCAR, Le Mans, MLB, Sport/Entertainment Licensing, NHL, Susan G. Komen and the NFL. With Brandweek award-winning experience in sales promotion and activation and case studies from Coca-Cola to NASCAR displaying our continued success for our client portfolio, PSE is proud to support multiple charities and philanthropic endeavors. www.phoeniciasport.com
SOURCE Phoenicia Sports and Entertainment