VIDEO from Synaptic Digital and General Motors: General Motors and Safe Kids Remind Parents of the Risk of Hot Cars

Jun 11, 2010, 12:58 ET from Synaptic Digital from ,General Motors

NEW YORK, June 11 /PRNewswire/ -- More than 30 children die of hyperthermia each year. Often these deaths are a result of distracted parents and caregivers forgetting they have a child in the backseat. On a 75 degree day, the interior of a vehicle can reach over 100 degrees in about a half hour.  Studies show that the interior temperature will continue to increase about 45 degrees every hour.

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To prevent summer tragedies, child safety engineers at General Motors have been working with Safe Kids to come up with tips for parents.  First, never leave your child alone in a vehicle; small children cannot roll down windows, unlock doors or unbuckle themselves. As a reminder your child is in the backseat, place your cell phone, PDA, purse or briefcase on the floor in front of your child's car seat. Be sure it's something you always carry with you.

In addition, make it a habit to check the back seat when you exit and call 911 immediately if you see children unattended in a car. For more tips, go to

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SOURCE Synaptic Digital; General Motors