VigLink Launches LinkWeaver to Transform Content Monetization

SAN FRANCISCO, Nov. 17, 2011 /PRNewswire/ -- VigLink, the leader in next generation content monetization for website publishers, today announced general availability of its LinkWeaver™ technology. LinkWeaver, which powers VigLink's link insertion solution, detects product and merchant references within content in web pages and automatically creates a custom set of simple links embedded uniquely within each page. LinkWeaver technology allows readers to instantly click to learn more about a particular product or service, or even make a purchase, without leaving the website to search elsewhere.

LinkWeaver augments VigLink's automated link affiliation, delivering a highly effective dual approach to content monetization for website publishers of all types. The end result is a service that is tightly integrated with content. It delivers value to readers by enabling them to access the information they want at the moment they'd like to act, and it gives publishers an additional revenue stream.

"Historically, when website content compelled a reader to take an action to buy or learn more about a product they read about, they left the website and started a time-consuming search process," said Oliver Roup, founder and CEO of VigLink. "The publisher also lost the ability to monetize the reader's action. LinkWeaver harnesses the reader's intent that develops while reading content and creates a connection between the reader and the buying opportunities he or she is seeking. This powerful solution aligns with the reader's growing expectations for how pages should behave and delivers website publishers a substantial new revenue stream."

"We've been using VigLink's automated link affiliation for some time with great success," said David Bott, founder of AVSForum.com. "Recently, we activated link insertion and saw our VigLink revenue increase by nearly 40%. With the holiday shopping season fast approaching, the service is an important addition to our current monetization efforts. It is particularly appealing that LinkWeaver enhances a reader's experience on the site in a remarkably unobtrusive way."

VigLink's link insertion and link affiliation solutions deliver an important revenue source for website publishers in addition to their display and text ads. Account signup is completely free for website publishers. Accounts can be created at www.VigLink.com and launched by adding a short code snippet to the publisher site. More information can be found by visiting www.VigLink.com.

About VigLink
VigLink gets publishers paid for clicks from their content.

VigLink is backed by Google Ventures, First Round Capital, Emergence Capital and SoftTech VC. Notable individual investors include LinkedIn Founder Reid Hoffman, former Google executive and current LinkedIn VP of Product Deep Nishar, founders of TellMe Networks, and noted angel investors Hadi and Ali Partovi. More information can be found at www.VigLink.com or @VigLink.

VigLink and LinkWeaver are registered trademarks of VigLink, Inc.

Editorial Contact:
Rhonda Turner, GMK Communications
[email protected]
(408) 316-9077

SOURCE VigLink