VINFactor Improves Dealership Decision Making by Bringing Local Market Intelligence into all Dealer Software Tools
Product officially launches at DrivingSales Executive Summit, October 23, 2017.
ATLANTA, Oct. 20, 2017 /PRNewswire/ -- VINFactor was named one of 2017's most innovative automotive retail products by Driving Sales in their annual Executive Summit Innovation Cup competition. VINFactor is a free product that helps dealers make better decisions. Click on any VIN number on any website, and VINFactor activates -- bringing local market context and advice. VINFactor is a 24/7 "always-on" helper that enhances any dealership employee's vehicle intelligence.
"Our team has been working with car dealers for almost 20 years," said Steve Greenfield, Founder of VINFactor. "Over this time, two of the recurring pain-points that we've seen are that dealers are overwhelmed with data (and the associated challenge of distilling this data into actionable insights), and that the industry continues to face a challenge with enabling all of a dealer's various software systems to interoperate. It's these two issues that VINFactor is aiming to fix."
"Our technology detects and decodes any VIN in real-time. We then instantly apply local market intelligence back to the dealer's home market," says Greenfield. "Dealers like the combination of real-time information, local market context, and interoperability across all software platforms."
Dealers who have tested the Beta version of the product are already seeing great benefit. "The plug-in approach is unique and extremely useful," said David Lindsey, President and General Manager of Automotive Avenues in Lakewood, CO. "Having access to evaluate VINs on the page regardless of what site I'm on is fabulous!"
"VINFactor brings business intelligence into our operations that we simply haven't had up until now," said David Patterson, Used Car Requisition Manager at Hennessy Cadillac in Atlanta, GA.
VINFactor sources over 1.4 billion data points collected daily, including multiple sources of both vehicle and dealer data. Using proprietary machine learning and natural language processing algorithms, VINFactor gives dealers real-time actionable insights that are available inside the browser, and thus always on and always available.
"Our store stays on top of the latest technology products, but the industry has never had this kind of real-time, fully integrated technology solution," said Clay Hagedorn of Marketing & Operations Director of S&K Buick, in Springfield, IL. Like Lindsey and Patterson, he has been testing VINFactor for several weeks.
VINFactor will be featured at the Driving Sales Executive Summit Innovation Cup Product Showcase in Las Vegas, October 22-24, 2017.
Visit www.VINFactor.com to download your free trial. For more information, contact Steve Greenfield at (470) 223-0227.
About VINFactor
VINFactor helps dealers by bringing valuable local market insight and vehicle intelligence into their existing process and workflow. As a result, dealers make better inventory and pricing decisions, while preventing dealership employees from making bad decisions.
VINFactor is based in Atlanta, GA.
Media Contact:
Steve Greenfield
(470) 223-0227
[email protected]
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SOURCE VINFactor
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