VINFactor Wins 2017 Innovation Cup at DrivingSales Executive Summit
VINFactor officially launches onstage at the DrivingSales event and wins the Innovation Cup by enhancing dealership employee decision-making
LAS VEGAS, Oct. 26, 2017 /PRNewswire/ -- Automotive technology provider VINFactor wins the Innovation Cup at the DrivingSales Executive Summit.
VINFactor is a free product that helps dealers make better decisions. Click on any Vehicle Identification Number (VIN) on any website, and VINFactor activates -- bringing local market context and advice. VINFactor is a 24/7 "always-on" helper that enhances any dealership employee's vehicle intelligence.
"We are thrilled to take the Innovation Cup back to our office in Atlanta for the next year," said Steve Greenfield, Founder of VINFactor. "I'm honored to have had a chance to be up on stage at the DrivingSales Executive Summit, and the win is a testament to the value of really listening to what dealers need."
"Over the past 9 months, we've had a chance to speak with and get feedback from hundreds of dealers," said Greenfield. "Through these conversations, we've repeatedly heard from dealers that they're tired of many of their existing software solutions, specifically in the areas of cost, actionability, interoperability (with their existing systems) and accountability. It was these market needs that set us down the path to build VINFactor."
"In parallel, by all indications it looks like things are going to get tougher in the near future for car dealers," said Greenfield. "Industry headwinds include high employee turnover, dealer footprint consolidation, the threat (and opportunity) of ecommerce, and reduced sales and showroom traffic. More and more, dealers are going to need to be on their game."
The VINFactor solution provides dealers real-time actionable insights that are available inside the browser, and thus always on and always available.
The Innovation Cup competition was hosted at the DrivingSales Executive Summit and is designed to showcase innovative solutions that benefit dealerships and are unique to the automotive industry. The winner is determined by a dealer panel and a subset of the dealer audience.
Visit www.VINFactor.com to download your free trial. For more information, contact Steve Greenfield at (470) 223-0227.
About VINFactor
VINFactor helps dealers by bringing valuable local market insight and vehicle intelligence into their existing process and workflow. As a result, dealers make better inventory and pricing decisions, while preventing dealership employees from ever making bad decisions again.
VINFactor is based in Atlanta, GA.
Media Contact:
Steve Greenfield
(470) 223-0227
steve@vinfactor.com
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SOURCE VINFactor
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