LOS ANGELES, April 20, 2020 /PRNewswire/ -- The nation's leading premium quality cannabis brand rooted in purpose and founded by NBA veteran Al Harrington, Viola, announced today the launch of its fashion collaboration with rapper T.I.'s apparel line, AKOO Clothing. The "420 capsule collection" commemorates the nationwide cultural cannabis moment, 4/20, while giving back to those who have been affected the most by the COVID-19 pandemic. Partnering with the non-profit organization, Root and Rebound, a portion of sales proceeds will be donated to the organization's COVID-19 Relief effort.
The capsule launch features exclusive Viola x AKOO branded T-shirt options, inspired by the culture of cannabis and available for purchase on AKOO.com with a sales link on Violabrands.com. Each knit is made up of a soft hand cotton poly jersey fabrication with a better quality finish. Both pieces featuring a solid body with a rib collar neck construction, double needle stitch detailing, a standard fit with a straight hem, and a front chest screen printed graphic design for an on-trend streetwear look paying homage to the cannabis culture.
"With 4/20 being such an important part of the cannabis lifestyle, I wanted this collaboration to be meaningful - really speaking to the purpose, mission and culture behind the Viola brand, says Al Harrington, Founder of Viola. "T.I. is a long-time friend, successful entrepreneur and Viola supporter, so this collaboration was a natural fit."
In addition to the capsule release, Al Harrington & T.I. will participate in AllDefCon420-a digital experience that's 100% online to celebrate 4/20. It's an opportunity to LEARN from cannabis industry professionals, NETWORK with like-minded people, and CONNECT with cannabis lovers from all over the world.
Fans will also be able to catch T.I. on Viola's 420 IG Daily Live hosted by Al on Monday at 4:20 PM PST.
"I'm a huge supporter of Al and the work he's done with Viola and the larger community," says Rapper and AKOO Founder T.I. "As another African American entrepreneur, it's an honor to be working alongside such a legendary figure in the cannabis space and this is only the beginning. There's so much more to come."
For more information on Viola, please visit: https://violabrands.com/.
For more information on AKOO Clothing Brand, please visit: https://www.akooclothingbrand.com/.
About Viola Brands
Founded in 2011 by NBA veteran Al Harrington, Viola is one of the nation's leading producers and licensed wholesalers of premium quality cannabis products. The brand is named after and inspired by Al's grandmother who suffers from glaucoma and diabetes, finding solace in cannabis remedies. Viola has integrated the latest cutting-edge technology with its own proprietary procedures designed for every stage of the cultivation, extraction and production process. The company is known for its wide variety of product offerings including a high-quality flower to premier butane extracts.
About AKOO Clothing Brand
AKOO means A King Of Oneself. We design fine quality garments for gentleman of taste and distinction. Founded by Grammy award winning artist, actor and producer T.I., AKOO is more than a brand. We are a movement, a revolution, a call to action. By wearing AKOO you are joining an uprising, a society of men committed to being A King Of Oneself.
About Root & Rebound
Root & Rebound's mission is to restore power and resources to the families and communities most harmed by mass incarceration through legal advocacy, public education, policy reform and litigation—a model grounded in the needs and expertise of people who are directly impacted. R&R was founded in California in 2013 by a small group of civil rights attorneys who set out to understand how they could best support the tens of thousands of people being released from prison and jail each year in navigating the 48,000 legal barriers they now faced with a criminal record. R&R's vision has always been to scale this legal support to create better outcomes for the 1 in 3 Americans with a criminal record.
SOURCE Viola Brands