VIP Play, Inc. Completes Major Technology Transformation to Power Next Phase of Growth

Gaming Platform Leader Deploys Advanced Payment Systems, AI-Driven Marketing, and Enterprise CRM to Enhance User Experience

LAS VEGAS, Jan. 26, 2026 /PRNewswire/ -- VIP Play, Inc. (OTCQB: VIPZ), is an first AI-first sports entertainment and fan engagement company, pioneering the future of interactive sports experiences, today announced the successful completion of a comprehensive technology upgrade initiative spanning payment processing, digital infrastructure, and customer engagement capabilities designed to accelerate growth and improve user retention.

The multi-phase deployment, executed over recent months, represents a key operational milestone for VIP Play Inc. as the company scales its platform and expands its market presence.

Key Technology Upgrades Include:

• Executive Leadership Enhancement: On October 15, 2025, executive directors from Black Fire Innovation, the #1 Gaming Research & Innovation Center, joined VIP Play, Inc., bringing world-class gaming research and innovation expertise to the organization.
• Digital Platform Modernization: Launch of a completely redesigned VIP Play, Inc. website on November 5, 2025, delivering enhanced user experience and functionality.
• Marketing & Brand Innovation: Deployment of influencer and AI-driven marketing programs generating 142,000–481,000 views per campaign, with aggressive influencer and referral programs driving brand awareness. A potential"Beat AI" campaign is planned for Q1 2026.
• Customer Engagement Technology: Hootsuite-powered social media management capability deployed November 10, 2025, followed by an enhanced customer retention program on November 14, 2025.
• Enterprise CRM Implementation: HubSpot CRM deployed on January 26, 2026, to provide advanced customer relationship management and data-driven insights.

"These advancements mark a transformative shift in how VIP Play, Inc. delivers value to customers and accelerates our long-term growth trajectory," said Les Ottolenghi, Chief Executive Officer of VIP Play, Inc. "By integrating top-tier gaming research expertise with enterprise-level CRM, and AI systems, we are building a next-generation platform capable of deeper engagement, smarter personalization, and sustained operational performance. Our AI-powered marketing engine and upcoming 2026 campaigns represent the next frontier of our innovation roadmap."

The Company's strategic focus on reactivating dormant users—supported by upgraded  payment capabilities and data-driven retention programs—reinforces our commitment to  increasing customer lifetime value and expanding its engaged user base.

About VIP Play, Inc.

VIP Play, Inc. (OTCQB: VIPZ) is an AI-first sports entertainment and fan engagement  company, pioneering the future of interactive sports experiences. By blending artificial intelligence with mobile sports wagering, sweepstakes, and immersive fan features, VIP Play, Inc. delivers more than a mobile sportsbook in Tennessee; it creates a dynamic community where fans can connect, compete, and celebrate the games they love.

VIP Play, Inc. integrates AI-powered personalization, predictive insights, and social  interactivity into every touchpoint. The company's AI-driven roadmap ensures secure, data-centric, and responsible fan experiences while meeting the highest compliance standards. Visit https://vipplayinc.com to learn more.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the  Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, assumptions, and projections about the future of Vip Play, Inc. and its business operations. Forward-looking statements include, but are not limited to, statements regarding our expectations about the impact of artificial intelligence (AI) on  our business model, market growth, revenue potential, technological advancements, product developments, and our strategies for expanding into new markets.

Words such as "believe," "expect," "anticipate," "intend," "estimate," "forecast," "project," "should," "will," "could," "may," and similar expressions identify forward-looking statements. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the forward-looking statements. Such risks and uncertainties include, but are not limited to:

• The potential limitations or challenges associated with the deployment and scalability of AI technologies;
• Evolving regulatory and compliance requirements related to AI and data privacy;
• Competitive pressures in the rapidly evolving AI industry;
• Market adoption and customer acceptance of AI-based products and solutions;
• Technological risks, including cybersecurity threats, data breaches, or failures of AI systems;
• The ability to attract and retain talent with the necessary expertise in AI and machine learning;
• Changes in economic conditions, customer preferences, and market demand; and
• Other factors described in VIP Play Inc. periodic filings with the U.S. Securities and Exchange Commission (SEC).
• Changes in gaming regulations and laws in the jurisdictions in which we operate;
• Our ability to maintain compliance with evolving regulatory requirements;
• The effectiveness of our risk management and compliance frameworks;
• Our ability to implement and maintain internal controls and governance structures;
• Competition in the online gaming industry;
• Our ability to maintain our technology infrastructure and protect against cybersecurity threats;
• Economic conditions that may adversely affect consumer spending;
• Our ability to attract and retain qualified compliance and management personnel;
• Changes in consumer preferences and gaming trends;
• Regulatory actions or investigations that could impact our operations or reputation.

These forward-looking statements reflect our beliefs and assumptions only as of the  date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by applicable law.

Investors are cautioned not to place undue reliance on these forward-looking statements, which are not guarantees of future performance.

SOURCE VIP Play, Inc.