Viral British Haircare Brand Hair Syrup Makes U.S. Retail Debut. Joins Target Beauty Studio, Bringing Hair and Scalp Care Solutions to Target Guests Nationwide

LOS ANGELES, Sept. 9, 2026 /PRNewswire/ -- Hair Syrup, the independently owned British haircare brand behind a viral range of pre-wash oil treatments, is officially entering the U.S. market with a nationwide launch at Target.

Beginning September 10, Hair Syrup will be available in more than 600 Target stores across the U.S. and on Target.com, marking a major milestone for a brand that has grown from a university kitchen-table project into a multimillion business without outside investment.

Founded in 2020 by Lucie Macleod while she was a university student experimenting with natural oils to help repair her own bleach-damaged hair, Hair Syrup has built its growth largely through social media, community and word of mouth.

The brand gained further attention following Macleod's appearance on BBC's Dragons' Den in January 2025, when all six investors declined to invest. Rather than slowing the business down, the appearance became a viral moment of its own. Hair Syrup has since grown its community and has ranked among the top five haircare brands globally on TikTok over the past 12 months.

Hair Syrup's expansion into the U.S. follows significant organic demand from American consumers.  The brand's website currently receives more than 19,000 visits per day from the U.S. alone, despite Hair Syrup previously having no dedicated brick-and-mortar retail presence in the market.

That existing consumer demand, driven largely by viral content, recommendations and social discovery, made the U.S. a natural next market for the brand.

Hair Syrup will launch through Target Beauty Studio, Target's curated assortment of prestige, emerging and global beauty brands.

The assortment will include a selection of Hair Syrup's bestselling pre-wash and leave-in hair oils, including Rapunzel, its scalp circulation-focused blend, and Growsmary, developed to support scalp health.

"Entering the U.S. has always been part of our long-term vision for Hair Syrup, so to reach this point independently and without outside investors makes it incredibly special. We've seen amazing demand from American customers for years through our website and social community, and this feels like a very natural next step for the brand.

"The U.S. customer already knows Hair Syrup and has been asking for greater access to our products. Target has been such an incredible partner in launching the brand, and we are so excited to have them retailing the range through Target Beauty Studio Nationwide. Now our focus is making it easier for all customers to discover and shop the brand in a way that feels accessible, exciting and true to the community we've built." Lucie Macleod, Founder and CEO, Hair Syrup

The Target launch is the latest step in Hair Syrup's broader international growth. In the U.K., the brand has established a significant retail presence across major beauty and fashion retailers. The company will now focus on building its U.S. retail footprint while continuing to grow the digital and social community that first created demand for the brand among American consumers.

Contact:

Shaun Taylor

3107299945

[email protected]

SOURCE Hair Syrup